Tag: mobile gaming

NetEase is finding more success in China’s promising mobile gaming market

NetEase, one of China’s largest gaming and Internet companies, has posted its revenue and earnings report for the fourth quarter of 2015. The report shows that the company has seen exceptional growth, powered mostly by the growing popularity of mobile games. NetEase has been involved in the gaming space for some time, with online gaming being the company’s largest business segment. As the mobile space has grown over the years, the company has delved into mobile gaming, offering consumers access to an assortment of entertaining and, in some cases, addicting games that they can play wherever they are.

Net revenue has increased across the board for NetEase, with the mobile sector powering growth

According to the report, NetEase’s online gaming segment more than doubled in the fourth quarter of 2015. Overall growth, however, was powered by mobile games. The company notes that it saw a 103% year-over-year revenue increase from online games, a 68% increase from advertising services, and a 355% increase from e-commerce and other services during the fourth quarter. Mobile gaming has become one of the most powerful influencers of growth for NetEase, with the company’s mobile portfolio now overflowing with more than 80 games.

Company has established a strong position in the gaming market

Last Year, NetEase began taking steps to improve its position in the mobile gaming space. These efforts have proven successful, and this will allow the company to compete with others in the mobile space more effectively. While NetEase is expected to continue focusing heavily on online gaming, particularly where traditional PC games are concerned, the mobile space may begin to take up more of the company’s focus this year.

NetEase may see more growth during the first quarter of this year

Analysts expect that NetEase’s net revenue for the first quarter of 2016 will grow by 126%, but the company has not yet released any information concerning the most recent quarter. If mobile games continue to prove lucrative for the company, revenue growth will likely be secured. It will, of course, have to ensure that its games are quite attractive to consumers that rely on their smartphones and tablets for entertainment.

The company has made a number of bets on top mobile gaming applications with celebrity names.

Glu Mobile has now announced a new deal that will allow it to create a Taylor Swift game app and continue its efforts to keep gaming applications in the most popular lists through the use of hot celebrity names in their titles.

The company has previously seen considerable successes with games that have gone viral – and hugely profitable.

Among the most notable Glu Mobile products that have come before the Taylor Swift game app deal include “Kim Kardashian Hollywood”. That mobile application reached astronomical heights, at its most popular point. Now, the gaming company is clearly hoping to continue to replicate those types of successes with another breakout title by way of a partnership with a tremendously popular celebrity.

Details about the Taylor Swift mobile game have not yet been released by Glu Mobile or the pop star.

What was revealed was that Taylor Swift and Glu Mobile would be working together in a partnership that is expected to remain intact for several years. The purpose is to come up with a mobile game that will provide a “new and highly differentiated gaming experience.” That was the full extent of the game details that were released, which clearly isn’t very much.

It is expected that the mobile game app will be launched near the end of 2016, according to the predictions made by Glu. The company also pointed out that this was the first time Swift has ever stepped into the mobile gaming world.

That said, the Taylor Swift game app with Glu might be the first gaming application that will be created by the pop star, but this is far from the first time she has developed a property on mobile real estate. In fact, she has already won an Emmy award for her “AMEX Unstaged: Taylor Swift Experience,” in the category of “Original Interactive Program.” That mobile app was available both on Android and iOS based devices and makes it possible for users to head inside a 360 degree experience of the artist’s “Blank Spaces” music video.