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Internet Ad Competition to Name Best Alexa Skills and Google Actions

San Francisco, CA December 04, 2021 –(PR.com)– The Web Marketing Association judges will select the best Voice Skills or Actions in 86 industries as part of their 20th annual Internet Advertising Competition (IAC) Awards. This is the first international award program to judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Website is located at www.iacaward.org and the deadline for entry is January 31, 2022.

“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association. “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 100,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Websites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:
Web Marketing Association
William Rice
860-558-5423
Contact via Email
www.IACAward.org

Read the full story here: https://www.pr.com/press-release/850276

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Source: PR.com

Best Interactive Applications to be Named by Web Marketing Association

Boston, MA December 03, 2021 –(PR.com)– The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 20th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2022.

“Online apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.”

The 2022 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 31, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats, such as:

– Social Media
– Websites (including microsites and landing pages)
– Online ads (including banner, pop-up or interstitial)
– Rich media ads
– Email message campaign
– Online newsletter campaign
– Mobile apps and websites
– Integrated ad campaign
– Online Video
– Voice Skills and Actions

The 2021 Best of Show for Interactive Applications went to Amadeus Hospitality (TravelClick) for Amadeus Integrated Booking Suite – Village Hotels.

Past top winners in Interactive Application format include:

Year Entry Name Winner
2020 Big Goals Bracket won by Adams & Knight, Inc.
2019 Words With Friends 2 won by Heat
2018 There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017 Pitbull Messin Around Launch won by Razz Interactive
2016 StopChildPorno Filter won by These Days
2015 Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014 Egg Beaters Benefit Calculator won by POSSIBLE
2013 Manulife – Ride to 65 won by Manulife Financial
2012 Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011 Toyota Sponsafier won by Saatchi & Saatchi LA
2010 Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2022. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Websites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:
Web Marketing Association
William Rice
860-558-5423
Contact via Email
www.IACAward.org

Read the full story here: https://www.pr.com/press-release/850275

Press Release Distributed by PR.com


Source: PR.com