APIX and Videstra Extend Partnership

Madison, WI, March 04, 2021 –(– APIX Solutions, LLC announced today that it has renewed its agreement as the exclusive sales agent for Videstra LLC for 2021 and 2022.

APIX has been the exclusive sales agent for Videstra since the company was founded in 2016. “We are so excited to continue this valuable relationship with Videstra,” said Steve Smedberg, APIX President. “Videstra has disrupted the broadcast workflow model for live streaming cameras. We are confident that our deep ties throughout the broadcast industry and Videstra’s powerful solutions will continue to bring broadcasters valuable new tools.”

“Steve and APIX have been essential to entering the space and growing market share every year,” added Dan Desjardins, Videstra Founder and Managing Director. “We are the quintessential engineering-driven solution provider and APIX brings sales and market expertise allowing us to focus on expanding the Videstra systems capabilities and continue adding value for our broadcast users.”

The Videstra solution unifies all the available camera controls and streaming feeds into a single workflow. This includes cameras the station owns as well as feeds available from partners and clients. New this year – traffic camera feeds from state and local Departments of Transportation are now available in the Videstra system.

“With Videstra, users maintain full ownership of their camera content, unlike other vendors in the space. This eliminates excessive ongoing fees and an erosion of content value,” added Smedberg.

APIX Solutions, LLC specializes in contract marketing, business development, and sales solutions for startups and small, emerging companies in media, insurance, weather and geo-located data technology.

Videstra provides a single workflow for broadcasters and media companies to manage, broadcast and digitally publish Micro-local camera feeds redefining how television workflow integrates station-owned, client and partner, and DOT cameras.

Company: APIX Solutions, LLC

Contact Emily Smedberg
Phone: +1 (608) 515-8966
Email: [email protected]

Contact Information:
APIX Solutions LLC
Emily Smedberg
Contact via Email

Read the full story here:

Press Release Distributed by


Delphix and GenRocket Team Up to Improve Software Quality

Ojai, CA, March 02, 2021 –(– Delphix, the pioneer in programmable data infrastructure, and GenRocket, the Test Data Automation (TDA) technology leader, have announced a technology alliance designed to fulfill the needs of enterprise customers who desire a comprehensive test data solution that improves software quality.

Uncovering software issues early in the development cycle keeps poor-quality code from moving down the pipeline where it becomes increasingly difficult to discover and expensive to fix, or worse, escapes into production. In “The Cost of Poor Software Quality in the US: A 2020 Report,” CISQ estimates a staggering $2.08 trillion was lost last year alone because of software defects, fragile legacy systems, cybersecurity failures and failed IT projects.

Enterprise applications are vast and complex and finding defects requires sophisticated test plans that cover a staggering array of use cases, transactions and functionality. To create rapid feedback loops on the quality of an application as it passes through testing stages, Agile development teams have shifted left by testing early and often. Maintaining a continuous flow of quality data to test environments is essential to ensure complete test coverage.

Delphix fills a critical gap in the DevOps toolchain with automated provisioning of production-quality test data, delivering complete, masked virtual copies of production databases to test environments, in minutes. GenRocket’s complementary capabilities provide data subsets and a patented synthetic data solution for application development and test environments.

The end-to-end test data solution ensures development environments can thoroughly exercise all data-related permutations and branches of an enterprise application, edge cases that are known to exist, and net-new database schema or functionality that have no production data yet.

“At Delphix, we believe every company has the opportunity to dramatically accelerate software release cycles and improve software quality by automating the process of delivering ephemeral, compliant, data-ready environments across the multi-cloud,” said Dan Graves, CTO at Delphix. “The combination of full data sets from Delphix with synthetic data generation capabilities from GenRocket gives our joint customers the best of both worlds when it comes to testing with data.”

“At the heart of this partnership is absolute alignment of vision for the future of test data management: A fusion of data virtualization with synthetic data generation to deliver unprecedented test coverage, quality and speed,” noted Garth Rose CEO and Co-founder of GenRocket. “We are excited to partner with Delphix to deliver best-in-class solutions for realizing that vision.”

About GenRocket

GenRocket is the leader in real-time synthetic Test Data Automation (TDA), high-performance technology for provisioning test data for Agile and DevOps environments. GenRocket’s patented, groundbreaking platform accelerates test data provisioning by more than 1,000% as it improves data quality and test coverage while reducing cost and ensuring data privacy. Headquartered in Ojai, California, GenRocket operates in global markets through a network of systems integration partners and has customers in more than 10 vertical markets including financial services, insurance and healthcare.

For more information, visit or follow us on LinkedIn, Twitter and Facebook.

About Delphix

Delphix is the pioneer in programmable data infrastructure. Delphix automates the biggest constraint in digital transformation programs – the data. Cloud, CI/CD, and AI/ML all have a voracious appetite for data and development environments. With our multi-cloud data platform, enterprises can adopt cloud 30% faster, release software 50% faster, and access 90% more data for AI/ML, while protecting personal data privacy and maintaining compliance with GDPR, CCPA, HIPAA, etc.

For more information, visit or follow us on LinkedIn, Twitter, and Facebook.

Contact Information:
GenRocket, Inc.
Dave Zwicker
Contact via Email

Read the full story here:

Press Release Distributed by