Category: Small Business Owner

How a Merchant Portal Assists Your Business

You’ve decided to start an online business.

No matter if you sell material items or digital content, or something even more ephemeral. Payments made by your customers should be easy for them – and easily make their way to you. That’s when a merchant portal steps into the rescue. Embedding one into your website makes it extremely easy to process payments you receive and analyze your activity.

How a Merchant Portal Assists Your Business

All Systems Go!

While there are lots of payment systems, customers stick to what they find best. Some prefer the good old VISA and MasterCard, others are all about PayPal, Skrill, or TransferWIse, and some trust GooglePay and ApplePay. A customer should be able to pay the way they prefer; a merchant needs to find out how to receive these payments most comfortably. That’s why a payment gateway is an integral part of a merchant portal.

It’s even more than that: the portal lets you work manually with certain customers. This eases refunds, disputes, check subscriptions, and so on.

No Borders

Merchant portals are extremely important for international businesses. If you sell your products worldwide (or even in several countries), banking issues pop up unexpectedly. Currency exchange rates may eat more of your income than you might expect. Transactions can take more time when made directly. In addition, there can be issues with tax laws, sometimes even causing double taxation. These and other reasons can prevent payments from succeeding.

The merchant portal has special tools that let the merchant apply certain rules for payments from certain countries, currencies, applications, and card brands and types. Applied correctly, they can minimize refusals and maximize the number of successful transactions.

While lots of currencies can be accepted, the choice of base currencies is smaller. Still, choosing between USD, EUR and GBP should be enough for most merchants. The portal supports separate accounts for each currency, so you can have multiple ones to avoid unnecessary exchange fees.

Analyze This

Along with a payment gateway, the merchant portal provides analytics on payments. This data can be precious for an analyst, as it lets the merchant compare various periods’ stats and latest changes and consider all the impacts the business had.

On the portal, you can access stats like the number of sales within a certain time, the payout volume, the number of all the transactions and (separately) successful transactions, and the current balance formed by successful transactions in each currency. This makes the merchant portal a powerful tool for reflecting your business views and comparing them to reality. If you feel it’s time for upgrades and improvements, the portal can tell you many useful things.

Put Our Differences Behind Us

If you have ever played the famous Portal, you may remember this quote. A merchant portal in real life, though, does it better, putting all the differences behind so they don’t stand in the way of your success. If you like this article, share it on your Facebook or Twitter. And if you have already been enjoying the portal, share your experience here.

5 E-Commerce SEO Strategies That Yield Rich Benefits

Having an e-commerce website online is one thing, but getting your store more organic traffic in search engines like Google is a significant project in itself.

Boosting online sales through organic search results can be an ideal way to build your e-commerce empire. While all that sounds amazing, you can’t do any of that without a robust SEO strategy for your online store. You can additionally hire an agency that offers excellent e-commerce SEO services.

Below are five basic e-commerce SEO strategies to skyrocket your organic traffic and sales.

Ecommerce Keyword Research

To make your product information friendly to search engines and customers, make sure product size, colors, measurement, price, and other details are included in the content. However, there is much more to selecting the right keywords than looking at how difficult it is to rank or how many people look it up.

For finding the best keywords, consider the buyer’s intent. For example, a buyer searching for “best laptop” is probably still into the searching phase, but if they’re searching “Dell Inspiron 15 3521”, they’re most probably searching for the best deal on the exact laptop and are much more likely to purchase a product. Pick your keywords wisely, as it can improve your rankings.

Increase Site Speed and Decrease Page Load Time

Speed is critical for e-commerce SEO and is considered to be an essential aspect of Google’s algorithm. As page load time increases, the user bounce rate will increase drastically.

Your focus should be on your user experience; however, you also need to consider how fast your site loads. Make sure you choose properly compressed images as big image files could be bogging your site down.

Mobile Optimization

how to mobile SEO Strategies

Don’t neglect mobile. Optimizing your website for various mobile devices has become more important. When running an e-commerce store, you need to prioritize the mobile experience over the desktop experience.

Recently, Google has announced that they are switching to the mobile-first indexing. This implies your e-commerce store has to do so as well. In terms of website ranking, Google will pay more attention to mobile sites than the desktop site. An excellent place to start this is by plugging your site into Google’s Mobile-Friendly Test tool.

Properly Manage Out Of Stock Products Pages

Do not delete a product page from your website. There are several strategies to involve a page into a site than simply deleting it:

  • Leave the product page up and simply add a proper message that says the product is out of stock. You can add links to relevant products as well.
  • Impose a 301 redirect to the most relevant new page. Be it a new product or a blog post about the old product. Replace the old URL properly.

Prioritize Navigation

User experience still plays the most critical role in today’s e-commerce stores. Reach out to a reputable agency for e-commerce SEO services, such as creating an easy-to-navigate website, especially for mobile users. You can provide category-level navigation on your e-commerce store as clear navigation will tell visitors what they will see when they click a particular link.

Google pays attention to the bounce rate to the search engines after visiting your site. Usability and site navigation plays a huge role here.

If you want your site to get thousands of monthly visitors, implement the best SEO strategies. Follow the tactics mentioned in this article, and you’ll be leagues above your competition.