Category: Social Media Marketing

The Pros and Cons of Social Media Advertising

Social media marketing is something that seems to have gone beyond being a simple alternative form of marketing and now feels like it’s in a category of its own. It is a technique that almost all businesses like to partake in due to the sheer number of people on the various platforms available. 

However, while it’s something that seems so inviting due to the low-cost nature of it and the precedent that has been set by those before you, it’s still something that has its own myriad of pros and cons. It will do you well to be aware of what these are before you plunge in with two feet, knowledge is power, after all, and in business, it’s all about being in as advantageous a position as possible.

Social Media Marketing

The Cons

It’s best to get the bad news out of the way; being aware of what the potential cons are first can help avoid nasty surprises further down the road. First of all, due to the public forum type of format that social media tends to function around, it is possible for your business to develop some bad press through unfortunate interactions with users of the platform. This might be due to something out of your control that they’re saying or something that your business has posted that has been interpreted in a way that you didn’t intend. Either way, as easy and casual as social media can feel, it’s important that you’re careful when writing your posts and ensure that you read them thoroughly before committing. 

There are more specific problems that you might encounter as well, from a range of sources that you might not expect. For example, while the social media platforms are what you’ll be working with, your prospective customers and audiences might be viewing these via use of their smartphones, which have their own issues to contend with. You might find, for example, that your social media advertising is affected by iOS 14 updates, so it’s important that you’re once again as informed as possible before you begin. 

The Pros

However, as you’ve undoubtedly heard, there are a huge plethora of positives that you can enjoy through the use of these platforms for marketing your business. As stated before, the large user count and low cost of entry already provide you with a worthwhile incentive to get on board, and seeing how so many businesses are already established on social media surely shows that there’s something to be gained there. 

It might be worth focusing your efforts on a particular social media platform, as you might find that each platform available has a different type of audience which might mean that your business is more suited to one than another. Doing ample research can help you to make the strongest debut possible, keeping your expectations in check, and knowing how you’ll use the platforms in such a way to maximize their potential can help to give you the edge that you need to succeed and stand among your peers.

What is Tik Tok, the application favored by teens?

Tik Tok an app with 500 million subscribers in the world. If you are not very connected social networks you may have missed out on the Tik Tok phenomenon.

This application has long been at the top of downloads on iPhone and  Android and carton among college and high school students.

The concept is simple: videos from 15 seconds to a minute, to film  themselves dancing and singing in playback on popular music, embellished
with filters of all kinds as on Snapchat and Instagram.

A way to become “influential”

Users then share their creation on the network and it can be viewed by all subscribers of the application. The funniest, most inventive and cute video is put forward by Tik Tok and .

Because the more a video is “loved”, shared and commented, the more it goes up in the stream and is visible. A simple way for any young lambda to become “influential” on social networks.

To make the game even more “fun”, Tik Tok offers challenges every day for its subscribers: stop when you hear a click in the song, disappear and then reappear in a fun way, try as much clothing as possible in 15 seconds. ..

The videos have invaded Facebook, , and other Instagram, evidence of its obvious success. Fashion effect or more sustainable trend, Tik Tok has, in any case, seduced teens around the world. Understand TikTok, the favorite app for teens fans of play-back

What is Tik Tok?

TikTok. His name is Douyin in China, his country of origin. This is an application for smartphones, born in September 2016, and published by the Chinese giant ByteDance who has become known with the very popular custom news content platform Toutiao. TikTok is dedicated to creating and sharing short music videos. The users film themselves in front of the camera, making play-backs or choreographies. Many competing applications exist in the areas of karaoke, lip sync or play-back such as Triller, Dubsmash, Funimate.

Okay. But what do we do on TikTok?

Once your account is created, the user can choose a song from a vast catalog that goes from Annie Cordy’s Curse to Handclap to Fitz and the
Tantrums. He can then film himself over the camera, pretending to sing, or miming the lyrics. Videos that last fifteen seconds can then be applied a particular speed to slow down or accelerate the movement, but also filters and visual effects. Once shared, clips will scroll on the app’s homepage and are listed in the creator’s profile as an Instagram account. Users collect “likes” and subscribers.

And it’s fun?

For the layman or the audience (let’s say: adults), TikTok looks like an endless succession of videos of teenagers singing on popular hits. We let you give your opinion on the subject.

For users, TikTok, like its predecessor Musical.ly, is an endless playground. The majority of TikTok addicts are full of creativity and take advantage of the many effects offered by the application to become one of the best videographers.

As on the late Musical.ly, we find on TikTok daily challenges that invite, on the same music, to stand out on a theme. The keyword #girlsturnintoboys includes, for example, videos of girls who change into boys.

Depending on the countries and cultures, the application can be used really differently. “European users love comedy, fashion and beauty,” says Le Monde a TikTok spokesperson. Chinese Internet users prefer to offer sketches and fake hidden cameras. Last May, for censoring in China Peppa Pig, a cartoon character who became a subversive icon.

How many users are on TikTok?

Before winning in Europe, TikTok was very popular in Asian countries, especially China and Japan. In the first quarter of 2018, TikTok was the most downloaded app in the world, according to Sensor Tower analysis firm. By June 2018, it claimed 500 million active users per month.

Tik Tok app

For its part Musical.ly reached 100 million active users per month in 2017. The application had conquered European and American teenagers. The number of subscribers in France was estimated at 2.5 million. Asked by Le Monde, the company ByteDance refused to give the figures of its users since the merger of the two applications in August.