While general online marketing was once every business’s primary focus, you now need to adapt your strategy to a variety of devices and gadgets…
and that most importantly includes mobile marketing. Consumers use their phones for the majority of their online activity, including scouting out new websites, businesses and ordering online shipments. With this in mind, it’s crucial that your marketing strategy is adapted to mobile, and here’s how to do it.
SEO Strategy Specifically for Mobile Searches
Having an optimized SEO strategy is one thing, but did you know that it needs to vary for different devices? Mobile search is significantly different to desktop searching via Google, which means relevant content needs to be adapted to mobile searches, and this means tailoring your SEO specifically for mobile.
As you’ll know yourself, when you are searching on your mobile phone, it tends to be for either a quick enquiry during the course of your day, or else during a time when you’re not prepared to read pages of text scrolling on your computer, and prefer to have succinct answers to your questions. This, therefore, is exactly how your content needs to be tailored.
Content should be informative and brief, and as minimal as possible, along with a fast page loading time and a responsive design, meaning that consumers can easily see all the tabs and buttons.
Consider a Mobile App
Along with a higher rate of mobile usage for consumer activity, there is also a significant rise in the popularity of apps. Most businesses have an app alternative to their website, making transactions and business a lot easier. A brand app can be a worthwhile investment to improve the user experience of your customers and increase positive interaction.
With ad-blocking capabilities on the rise, especially on smartphones, it can be difficult to maintain a good mobile ad campaign without forcing someone to block it or become annoyed by constant interruptions and pop-ups. However, mobile ads are beneficial to your business, so if you can incorporate them in a non-disruptive manner, you should try to do so. Interactive ads and engaging videos can be a better format to do this.
Consumers like to know what is happening around them, and receive information and alerts which are applicable to their location. That’s why geolocation capabilities are great features of mobile marketing. The possibilities are endless with geolocation; you could develop your app to attune to a consumer’s location and present information relevant to that, or offer promotions or discounts relevant to where the customer might be.
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