Tag: online marketing

3 Reasons Why Your Company Needs a Mobile Friendly Website

Have you long considered building a mobile friendly website for your company? If so, you need to stop deliberating in this instance and start taking action! The longer you fail to embrace the mobile web, the more likely your business will be to fall behind its competitors in the race for custom. This will have an adverse effect on your profit turnover, which in turn means that you’ll have less money to invest back into the ongoing growth of your organization.

Not convinced that your business needs to embrace the wonders of the mobile web? If so, prepare to have your mind changed below.

Here are three reasons why your company needs a mobile-friendly website:

Your customers expect optimized mobile service

In this day and age, your customers expect to be able to access your business’ website via their mobile devices. Should they fail to achieve this feat in an optimized and timely fashion, you can be sure that they will leave your company behind and head straight to your competitors. Not only will this result in your missing out on profit, but it will also have an adverse effect on your standing in your market.

If you want to draw a steady stream of clients over a sustained period of time, you must go above and beyond to meet modern consumer specifications and benchmarks. Offering a mobile-friendly website more than fits the bill in this instance.

Device glitches aren’t on-brand

Should your consumers consistently experience glitches whenever they access your mobile site, your brand image is going to take a serious hit. Before too long, word will spread about your company’s online inefficiencies, and this will then stop you from being able to enhance your digital marketing endeavors going forward.

Quite simply, you must ensure that your mobile website is glitch-free at all conceivable points. Don’t worry; you don’t need to take on this crucial challenge all by yourself. There are plenty of Shopify experts out there capable of offering you some much-needed assistance in this instance, Blackbelt Commerce being one of the very best. To find out more about the mobile device eCommerce checkout services that they provide, be sure to head to blackbeltcommerce.com.

responsive mobile friendly website is the best

Google’s algorithm favors responsive design

The importance of having a navigational structure that operates across an array of different devices can never be understated. This is evidenced by the fact that Google’s latest algorithm favors websites that offer responsive mobile design. If you want your site to reach the upper echelons of the search engine results pages (S.E.R.Ps), you simply must make sure that your mobile site operates in a quick and functional fashion.

Simply put, your company needs a mobile-friendly website. Once you create this type of robust platform, you will be sure to meet your consumer’s wants, needs, and demands on a daily basis. This will have a profound positive impact on your brand image, and it will ultimately help you to enhance your SEO endeavors.

4 Tips to Improve Your Mobile Marketing Strategy

While general online marketing was once every business’s primary focus, you now need to adapt your strategy to a variety of devices and gadgets…

and that most importantly includes mobile marketing. Consumers use their phones for the majority of their online activity, including scouting out new websites, businesses and ordering online shipments. With this in mind, it’s crucial that your marketing strategy is adapted to mobile, and here’s how to do it.

SEO Strategy Specifically for Mobile Searches

Having an optimized SEO strategy is one thing, but did you know that it needs to vary for different devices? Mobile search is significantly different to desktop searching via Google, which means relevant content needs to be adapted to mobile searches, and this means tailoring your SEO specifically for mobile.

As you’ll know yourself, when you are searching on your mobile phone, it tends to be for either a quick enquiry during the course of your day, or else during a time when you’re not prepared to read pages of text scrolling on your computer, and prefer to have succinct answers to your questions. This, therefore, is exactly how your content needs to be tailored.

Content should be informative and brief, and as minimal as possible, along with a fast page loading time and a responsive design, meaning that consumers can easily see all the tabs and buttons.

Consider a Mobile App

Along with a higher rate of mobile usage for consumer activity, there is also a significant rise in the popularity of apps. Most businesses have an app alternative to their website, making transactions and business a lot easier. A brand app can be a worthwhile investment to improve the user experience of your customers and increase positive interaction.

When it comes to developing system items such as apps and getting to grips with development in technology, an educational background in the field can really help. If you’re looking to further your understanding of computer technology, it may be a good idea to consider an electrical and computer engineering degree to further your technical expertise and apply it to your business.

Incorporate Mobile Ads

With ad-blocking capabilities on the rise, especially on smartphones, it can be difficult to maintain a good mobile ad campaign without forcing someone to block it or become annoyed by constant interruptions and pop-ups. However, mobile ads are beneficial to your business, so if you can incorporate them in a non-disruptive manner, you should try to do so. Interactive ads and engaging videos can be a better format to do this.

Enable GeolocationsImprove Your Mobile Marketing Strategy

Consumers like to know what is happening around them, and receive information and alerts which are applicable to their location. That’s why geolocation capabilities are great features of mobile marketing. The possibilities are endless with geolocation; you could develop your app to attune to a consumer’s location and present information relevant to that, or offer promotions or discounts relevant to where the customer might be.