Category: Mobile Marketing

How Dropshipping is Revolutionizing E-Commerce

Dropshipping is a business model that enables companies to sell products to customers without ever having to physically stock the items themselves. Reducing the overheads that come with having a large inventory, it allows independent businesses to test and trial new merchandise without the pressure of jeopardizing a large investment.

How Dropshipping Works  

The first step is to seek out a supplier (which can be done independently), or through an integrated app, which has a database of thousands of suppliers. Once the desired product has been found it can then be uploaded onto your store. When purchased, the item will be sent directly from the supplier to the customer; all the business owner needs to do is check that the order details are all correct.

Why Dropshipping is Such a Valuable Resource 

The benefits of dropshipping are multiple, especially for small to medium-sized businesses, since the model is accessible, fast-acting, and versatile. The list below outlines just some of the ways in which it is revolutionizing the e-Commerce marketplace.

  1. Fewer Overheads

Dropshipping reduces the costs of warehouse rental, as well as the investment of a large stock of inventory. The latter is particularly important as the effects of poor inventory management can have many detrimental consequences, from poor customer service, to impeding accurate planning and strategies. Businesses using dropshipping have increased freedom of movement since they are not tied to a physical stockpile; an owner can run their business from their kitchen table, providing there is a good internet connection.

  1. Scalability

In order for a business to grow it needs to continue to meet the demands of the market.  However, this can be challenging since these demands are always in flux. As tastes and trends change, so must a company in order to maintain relevance and market share. Although small businesses have the largest potential for growth, many fail to scale, since scaling is traditionally a resource-draining enterprise. Leveraging dropshipping allows businesses to scale more freely as it reduces the risks that come with inventory investments.

  1. Less Upfront Capital

Dropshipping allows businesses to sell products online with relatively small upfront costs, making it much more accessible. Since a company is not committed to selling any inventory upfront, there is little risk involved, making it possible to start a retail business without much capital.

  1. It Makes the Perfect Testing Ground

With companies spending over $45 billion annually on market research, knowing what a customer wants has never been more important. Dropshipping does not have to make up the entire product range offered, rather, it can be used as a way of testing the potential interest customers would have in a new item or range. For example, a women’s clothing brand might use dropshipping to test the market for expanding into accessories.

  1. Streamlined E-Commerce

From managing the warehouse to packing and shipping orders, dealing with returns, and staying on top of older stock, the daily management of an online store can be draining. Dropshipping allows business owners the time and resources necessary to focus on product development, business goals, and long-term growth.

3 Reasons to Optimize Your Content for Smartphones

Any online content needs to be engaging, original and informative if it is to sell your product, direct customers to contact pages, or keep traffic circulating around your website. However, it can be all of these and still be under-performing if you have not optimized it for smartphones. Many read and research content online while commuting, on lunch breaks or dual screening – for example, watching television while browsing on their cell phone.

To ignore this type of consumer, or at least to not tailor your content to their needs, is to lose out on a huge number of prospective customers or clients. The three points below explain exactly why optimizing your content for smartphones is a positive step.

1.    Attract a younger audience

Depending on your business, you might naturally attract a younger audience anyway. If you don’t, however, you should think about how you can draw them in using other methods. In the United States in 2019, 96% of 19-29-year-olds owned a smartphone, whereas 79% of 50-64-year-olds and only 53% of over 65s did so.

It’s clear to see, therefore, that ensuring your content appeals to those who use smart phones will be optimizing it for a younger audience. This increases your reach and helps secure your client base for years to come. Younger audiences might be more engaged by visual content such as videos; hiring freelance video producers, an example being found at itsbernard.com, will ensure this content is engaging and professional, making both your mobile content and your digital marketing modern and stimulating.

2.    Play to the commuter market

In big cities especially, commuting times can be extensive. This is the perfect time for consumers to read articles, watch videos or download podcasts and audiobooks. Playing to this market will pay dividends, and the best way to do it is to optimize your content for smartphones. A smartphone browser sat on a crowded, stressful train or bus is unlikely to battle through your website if they are having to pinch and zoom, scroll and get frustrated just to read your blog post.

3.    Better utilize your social media

Optimizing your content in this way will allow you to better use social media. As of April 2020, cell phones made up 98.2% of the share of Facebook visitors. If you’re targeting your social media campaigns at those on desktop, it’s simply not going to cut it. Produce video optimized for each individual platform, considering factors such as Instagram posts being square and Twitter pictures being rectangular, and any links you provide should go to a smartphone-optimized web page.

Smartphone usage is on the rise and if you want your customer numbers to do the same then optimizing your content for these devices is essential. There is nothing more aggravating than finding the website or product you desire and not being able to navigate around due to being taken to a desktop site on a smartphone. Using web or app designers is a simple alteration to make and will help lead conversion and website traffic.