Category: Social Media Marketing

How Operators Can Manage the Mobile Data Explosion?

The insatiable thirst customers have for higher amount of mobile data is growing tremendously.

The stats from suggest that usage of mobile data has increased from 7 exabytes to 17 in a span of two years and will be almost 49 exabytes in 2021. The compound annual growth rate of the increase is about 47 percent. The everyday mobile activities like video calls, voice calls, social media usage and e-commerce are the key drivers behind this increased mobile traffic.

mobile data

Telecom operators now face a massive increase in their network costs due to this data explosion. Stats also suggest that the cost for accessing and backhauling network will almost double in the next five years.

So, the big question now is how operators can manage this data explosion?

The answer lies in the effective implementation of ‘Network Optimization and Data Monetization.’

Focusing on these two parameters will enable operators to provide bandwidth in a more cost-efficient way and benefit from the expected rise in data. Here are some ways can intelligently expand their network capacity and monetize data:

  • Optimizing Video Delivery

An explosion of mobile video consumption is likely to drive the anticipated mobile data growth over the next few years. According to , mobile video will make up 78 per cent of all global mobile data traffic by 2021.

However, it is found that more than half of all video sessions are abandoned before the subscriber reaches midpoint. Accordingly, telco operators can reduce wasted bandwidth by closely matching the download to the playback speed (pacing) as opposed to downloading the full video.

  • Intensifying Traffic Shaping

Traffic shaping can be used to prevent network congestion, alter user behaviour, and optimise monetization of data usage. Most operators are already using basic tools for steering user behaviour and limiting peak usage, either by rate-limiting after a certain download volume, implementing tariffs with usage caps, or time-based tariffs.

  • Density Geographies

Congestion in network and scarcity of spectrum problems are different in diverse geographic locations.  They apply to a small portion of the operator carriers’ coverage area. Carriers can set prices based on the regional realities of the data usage. Adopting the yield-management practices and driving requirement-based usage in underutilized areas improve profits.

  • Quality and Traffic Prioritization

Customers who need a higher quality of service are willing to pay more for it. These segments can be targeted by MNOs to capture incremental value. This can be done by offering quality-of-service guarantees; thus, ‘prioritising’ premium traffic during times of potential network congestion.

  • Time-of-Day Pricing

One of the greatest challenges for MNOs is ‘peak hours’. Just as some voice plans are known to have different charges for peak and off-peak periods (often lower rates at night), we can expect operators charge varying rates depending on the time of day by ‘de-averaging’ data pricing. A study by shows that mobile data usage on social apps is at their peak for four hours a day. So, the telco operators can adjust speed and charges according to the usage time.

time of day spending social media

Pricing by Data Type

Though differences in types of video usage give operators some flexibility, rising demand for data-heavy video will still be the biggest strain on most networks. This can be countered by plans that are priced by data type. For instance, offering unlimited internet and e-mail usage but pricing video traffic based on quantity consumed.

Stats from suggest that for an hour of HD video streaming more than 1 GB of data is used. As mobile video streaming has the largest growth rate of all mobile content categories, charges can be defined accordingly.

Conclusion:

With the enormous surge in mobile data, MNOs should have the capacity to monetize this traffic, yet to do so; they require unique visibility into the makeup and usage of the data itself. To gain such visibility, can help them handle the data explosion more intelligently.

Managing data explosion is a big challenge but implementing the right broadband solutions will enable MNOs to close the revenue gap and increase profitability.

Social media sharing will cure rosacea, says blogger Rosy JulieBC

This YouTube video creator feels that efforts like hers are becoming increasingly important for people with the skin condition.

Every Sunday and Thursday, Rosy JulieBC adds another video to her YouTube channel, in part because she believes social media sharing is among the best resources rosacea patients have. This chronic skin condition is currently incurable and effective treatments are few and far between.

That said, despite the fact that there are millions of rosacea sufferers, even reliable information is scarce.

Rosy JulieBC rosacea blogger - social media sharing“It’s incredible,” said the blogger and YouTube creator, whose real name is Julie B. Campbell. “Aside from a basic description of what rosacea actually is, the information available online and even through many doctors is thin. As a rosacea patient, it’s very frustrating. As soon as we’re diagnosed, our lives become a never-ending trial-and-error session for skin care and lifestyle products and techniques.”

As a result, Rosy JulieBC feels that social media sharing will be the road to a rosacea cure. “Honestly, I don’t know if rosacea will ever be cured. Nobody even knows what causes it. There are a lot of theories – from autoimmune disorders to mites and even to unique adaptations to colder climates with dark winters – but even the experts don’t know anything for certain. That said, I’ve learned a lot more through other rosacea patients than through official sources. The two have been vital to creating a more complete picture of how I should treat my skin.”

When Campbell wasn’t able to find the information she needed online, she took to social media sharing.

Rosy JulieBC - rosacea YouTube videosIt began with a blog, now titled Rosacea Treatment Options with Rosy JulieBC. As a writer and novelist, Campbell felt comfortable expressing herself through regular written posts. She decided that it was time the web offered some information to rosacea sufferers that wasn’t either too vague or trying to sell something.

“If you try Googling information about what products you should use on rosacea prone skin, you’re inundated with ‘cures.’ It’s all so misleading. I certainly don’t have any answers and I’m not a skin care expert, but I feel I can provide something unique with my blog. I can talk about my experience, try new things and track them with images.”

According to Campbell, she never really expected it to amount to much. When she first started writing, she didn’t know how many people had rosacea. She’d never met another sufferer before – or so she thought. “Not long after I started writing [the blog] people started coming out of the woodwork. People I knew, sure, but mostly people I didn’t know, and they were from countries around the world. They were all thanking me for sharing my story because they were going through similar struggles with their rosacea and with finding information. Every time I received another message, I’d cry. It was so moving but so heartbreaking! Why are there so many of us and yet there doesn’t seem to be much in terms of unbiased and truly usable information we can apply to helping ourselves?”

It wasn’t until Campbell had a bad reaction to a sunscreen she’d previously successfully used that she started posting videos on YouTube. “I’d always said that I’d never put a video of myself on YouTube. I have social anxiety disorder and that sounded like a fast path to a panic attack. But when I had a rosacea-flare up from the sunscreen, words simply couldn’t express my frustration. I needed to talk directly to the people who had been reading my blog.”

It was through YouTube that the Rosy JulieBC name was born and that’s where she discovered the power of social media sharing. Likes and comments were posted on a regular basis and Campbell broadened her Rosy JulieBC presence to include Facebook, Twitter and, more recently, Instagram.Rosy JulieBC rosacea flare-up

“I’ve also started using features on various social networks such as private discussion pages on Facebook. They are very useful for sharing information with other rosacea sufferers in a kind of safe space without judgment. We share pictures of both our flare-ups and our victories when we clear our skin. We talk about different DIY mask ideas, and we pitch ideas about the impact of water hardness, various supplements and even alternative techniques such as dry skin brushing. Social media posting gives us the opportunity to exchange notes, share research and articles we’ve found and talk about our own experiences.

“It’s similar to the forum participation I have at places like the TalkHealth Partnership, which I love. I feel as though all these resources come together to create a pretty solid body of knowledge. As soon as I come across a topic I want to experiment with or learn more about, it becomes my next YouTube video or blog post.”

Social media has, according to Campbell, offered a great deal of freedom to learn and talk to people without judgment while making it easier to avoid scammers who are continually trying to peddle their snake oil to rosacea suffers who are desperate for something to work.

Rosy JulieBC rosacea skin care and treatment productsOver time she has created an active and supportive community she calls her Rosy Friends. “Rosacea is one of those conditions we just don’t talk about. Most of us work hard to cover it up, not to try to tell people we have it. Because of that, social media sharing gives us the chance to talk to people but from the safety of our own computers or mobile devices. Social media has placed me in contact with hundreds of Rosy Friends from around the globe. We exchange support, ideas and ask questions. Before blogging, YouTube and the other platforms, I may still have been under the impression that I don’t know a single person with the condition.”

That, says Campbell, is why she feels social media sharing is key for rosacea patients being able to find the right skin care routine, treatment, and trigger avoidance routine for their unique needs. “If a rosacea cure ever does happen – and, who knows, it might – it’s going to start with those of us with the rosy cheeks.”