Category: Social Media Marketing

Facebook social media marketing didn’t bring Trump victory, says Zuckerberg

The creator of the social network is working hard to fight growing accusations of its role in the election results.

Amidst a rapidly rising body of criticism against Facebook social media marketing, Mark Zuckerberg insists the network isn’t to blame for Donald Trump’s victory. Critics claim that viral fake pro-Trump news stories on Facebook led to the Republican’s election win.

Zuckerberg has responded quite forcefully, saying that he feels the accusation is a “pretty crazy idea.”

Speaking onstage at a recent conference, Zuckerberg addressed the thought that Facebook social media marketing contributed to Donald Trump’s election. “Personally,” he said, “I think the idea that fake news on Facebook, which is a very small amount of the content, influenced the election in any way—I think is a pretty crazy idea. Voters make decisions based on their lived experience.”

Zuckerberg also went on to ask “Why would you think there would be fake news on one side and not the other?”

That has not assuaged the critics insisting Facebook social media marketing doesn’t properly filter fake news.

Mark Zuckerberg - Facebook Social Media MarketingMany claim that as the largest social media platform worldwide, viral hoax news posts shared there may have helped Trump to win. The reason, say many, is that Facebook either refuses or is not able to contain the spread of those fake news articles.

Moreover, BuzzFeed News conducted an investigation earlier in 2016 which examined the most right-wing extremely partisan publications published by Facebook pages. They determined that 38 percent of the news shared by those sources was misinformation. That said, when examining the same type of page on the left-wing side, misinformation occurred considerably less: 20 percent of the time.

Those figures may not sound too problematic, but BuzzFeed News also identified another trend with this form of Facebook social media marketing. The stories with the lowest accuracy were the ones BuzzFeed found to generate the largest number of shares and reactions (such as Likes). Inaccurate stories on Facebook pages greatly outperformed publications shared on Facebook pages from more mainstream political news sites. Over the last few months, a rash of hoax news sites were created in order to take advantage of this trend.

Will the Vine app soon offer 6 second porn?

Pornhub has (jokingly) offered to purchase the mobile application now that Twitter has discontinued it.

Twitter has decided to shut down the Vine app in a choice met with considerable controversy. One of the founders of the mobile app has expressed his regret over the decision. At the same time, the Pornhub adult entertainment site has launched its own promotional stunt bid to acquire it.

When the six second video sharing platform was shut down, Rus Yusupov tweeted his disappointment.

Yusupov is one of the founders of the Vine app. He left the company last year but was still upset with Twitter’s decision to shut it down. Twitter bought the company in 2012 for what was reported to be $30 million.

Vine App X-ratedAccording to Twitter, it decided to cease the Vine platform when that company reported a boost in its own monthly active user growth throughout the third quarter. However, at the same time it dropped 9 percent of its work force. This suggests that it is seeking to slash costs and place the focus on live streaming features.

The Vine app had developed a solid user base and generated a number of famous “Viner” celebrities.

A number of stars found their place on the six second video sharing app. Like Yusupov, those stars headed to Twitter to share their disappointment in the move.

Twitter posted a blog at the end of last week which explained that the Vine application and website wouldn’t be closed immediately. Instead, users will still be able to view and download videos. That said, it also didn’t provide very much information about what will happen to the mobile app now that it is being abandoned.

The blog post said “What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way.”

Pornhub saw this as a perfect opportunity to create its latest marketing scheme. It has a long history of making joke bids like the one for the Vine app in order to draw attention to itself. It submitted a tongue-in-cheek letter describing the appeal of six second porn videos.