Category: Social Media Marketing

Halloween apps that help you embrace your spooky side

This year, the ghost and goblin-themed application trend is continuing with several fun options.

When you’re looking to get into the spooky spirit at this time of year, Halloween apps can be a great way to do it. Fortunately, developers know that and have created hundreds of options from which to choose. Still, with that number available, selecting the right ones can be a little daunting.

Some spooky apps are better than others, but here are some of the options getting the best reviews.

Whether you like Halloween apps that are truly haunting, or you just want something cutely creepy to keep your kids occupied as you check over their candy, there is something for you. These apps help you to stay in the right mood for the season and have fun while you’re doing it.

Halloween Apps - Jack-o'-lanternThat said, not all Halloween applications are games. Some of them play a useful role in trick-or-treating, too. For instance, they can help you to make sure you’re doing a good job watching over your kids as they go from door to door.

Check out some of the best rated Halloween apps before you head out on the spookiest night of the year.

• Ghost Lens 2 – this app brings you a spectrum of spooky filters so you can turn your Snapchat and Instagram pics into something truly hair-raising. You can also add haunting background music and video illusions.
• Glympse Track & Treat – this Halloween mobile app is back again this year to make it easier for parents to watch their kids. It can help kids to have a touch of independence without ever straying too far or being out of a parent’s reach. It helps parents to let their kids safely have fun without going overboard on holding onto them the entire time.
• Slender Rising – this game all takes players through spooky scenarios to discover various clues. At the same time, the Slender Man is after them and must be avoided. This villain is the original and most notorious urban legend the internet ever experienced.

With these fun and spooky Halloween apps, you’re sure to be in the spirit on Monday night.

Mobile ad spend is increasingly aimed at native social advertising

BIA/Kelsey research has shown that this one area is taking a considerable share of marketing budgets.

Marketers are increasing their mobile ad spend in very specific areas. New research shows that both sponsored content and native advertising are becoming an increasingly important focus.

This is particularly true since mobile ad blocking has become such a popular practice among consumers.

The BIA/Kelsey chief analyst and vice president of content, Michael Boland, said that “Native social advertising is the big headline of this forecast.” He added that the FAN and news feed add success from Facebook has provided a new perspective on advertising. As a result, “we’ve dialed up native social’s share of the mobile ad revenue pie.”

Trends in mobile ad spend have also shown that Snapchat and Instagram are moving in similar directions. These include changes to boost the attractiveness and impact of native social formats for marketers.

The report also underscores the falling mobile ad spend when it comes to banner advertising methods.

Mobile ad spend Advertising MarketEven before this report was published, it was clear that banner ads have already fallen out of favor on Facebook. The platform determined that they don’t have very much value when compared to native and video advertising methods.

Boland also explained that the growing use of ad blockers has only accelerated the mobile marketing industry’s trends. As a whole, mobile advertising is moving away from banners and toward material that is immune to blockers. This primarily includes content marketing.

Boland stated that the millennial generation is also being taken into account. For them mobile ad spend on native social ads is more important than any other adult generation. Therefore, marketers grabbed hold of this style and use it to take aim at this extremely important demographic.

This shift is clearly visible through Snapchat. That platform is exceptionally popular among the younger generations.  It recently made some marketer-friendly changes. Among those changes include the automated application programming interface (API) designed for its ad partners. With rapid growth in its user base and great engagement metrics, Snapchat uses native advertising over any other method. It is completely free of banner ads and while this may seem limiting, it has been vital for user trust.