The company has made a number of bets on top mobile gaming applications with celebrity names.
Glu Mobile has now announced a new deal that will allow it to create a Taylor Swift game app and continue its efforts to keep gaming applications in the most popular lists through the use of hot celebrity names in their titles.
The company has previously seen considerable successes with games that have gone viral – and hugely profitable.
Among the most notable Glu Mobile products that have come before the Taylor Swift game app deal include “Kim Kardashian Hollywood”. That mobile application reached astronomical heights, at its most popular point. Now, the gaming company is clearly hoping to continue to replicate those types of successes with another breakout title by way of a partnership with a tremendously popular celebrity.
Details about the Taylor Swift mobile game have not yet been released by Glu Mobile or the pop star.
What was revealed was that Taylor Swift and Glu Mobile would be working together in a partnership that is expected to remain intact for several years. The purpose is to come up with a mobile game that will provide a “new and highly differentiated gaming experience.” That was the full extent of the game details that were released, which clearly isn’t very much.
It is expected that the mobile game app will be launched near the end of 2016, according to the predictions made by Glu. The company also pointed out that this was the first time Swift has ever stepped into the mobile gaming world.
That said, the Taylor Swift game app with Glu might be the first gaming application that will be created by the pop star, but this is far from the first time she has developed a property on mobile real estate. In fact, she has already won an Emmy award for her “AMEX Unstaged: Taylor Swift Experience,” in the category of “Original Interactive Program.” That mobile app was available both on Android and iOS based devices and makes it possible for users to head inside a 360 degree experience of the artist’s “Blank Spaces” music video.
About Julie Campbell: With a solid background in writing and translation Julie has built her career on digging up fascinating and hard-hitting news stories. For over a decade, she has focused on the impact of technology on the world of commerce and has taken a specific interest in emerging mobile channels.
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