Tag: mobile payments

SK Planet aims to bring about a mobile commerce revolution

| June 4, 2014

SK Planet launches new mobile oriented service

SK Planet, the e-commerce arm of the SK Group, has announced plans to change the dynamics of the mobile commerce market. The company has launched a new “smart shopping” service called Syrup that is designed to leverage SK Planet’s big data to provide specialized services to mobile consumers. The service is meant to integrate the company’s existing services in order to make itself as widely available as possible and achieve its goals of become a powerful new mobile commerce platform.

Syrup to make use of SK Planet’s three leading services for consumers

Syrup is meant to integrate SK Platent’s OK Cashbang service, a cash reward and discount network; Gifticon, a couponing service; and Smart Wallet, the company’s mobile wallet platform. By combining these  services, SK Planet believes that Syrup will have a broader appeal and be more useful to mobile consumers in South Korea. The service is designed to be customized by those using it, however, which means that people will ultimately decide how Syrup works for them and whether or not they want to use the service’s auxiliary features.

Virtual zones will help consumers find stores and products that they may be interested in

Mobile Commerce - Mobile ShoppingOne of the defining features of Syrup will be its used of defined virtual zones. There are more than 200 of these zones set up in business districts throughout South Korea. When a person enters these zones, they can receive shopping information on their smartphones and tablets. This is meant to help people find stores that offer products and deals that they are interested in as well as stores that have mobile-centric services.

Mobile commerce continues to see impressive growth throughout Asia

Mobile commerce is growing rapidly throughout Asia. More consumers are using their smartphones and tablets to shop online than ever before. These consumers enjoy the convenience of their mobile shopping experiences and are becoming more willing to spend money through their mobile devices than engage in traditional forms of commerce. SK Planet is keen to take advantage of this trend and establish itself as a leading force in the emerging mobile commerce field

Panera Bread launches new mobile payments application

| June 3, 2014

New app aims to help Panera Bread recover from operational struggles

Panera Bread Company has launched a new mobile application that aims to help the company recover from the operational struggles it has faced over the past 18 months. The mobile app is meant to help the company’s restaurants better manage the high volume of orders they receive during peak hours by taking advantage of the mobile commerce scene. More consumers are beginning to use their mobile devices in restaurants to pay for their purchases and many of these consumers are praising the efficient nature of mobile commerce services being provided by these restaurants.

App could improve the efficiency on Panera Bread restaurants

The new mobile application aims to address efficiency and consumer satisfaction issues by giving customers the ability to order and purchase food from Panera Bread restaurants using a mobile device. The application is free and can even be used to find Panera Bread locations using geolocation services. The company expects that restaurant efficiency will be increased as the new application becomes more widely used among consumers.

Consumers are becoming mobile-centric

New Mobile Payments ApplicationMobile commerce continues to attract a great deal of attention across numerous industries as the demand for mobile-centric services continues to raise among consumers. People are eager to have their mobile devices play a more important role in their daily lives and mobile commerce represents the next step in the process of integrating mobile technology with people’s lives. As the demand for mobile services continues to rise among consumers, businesses are beginning to take steps to meet this demand more aggressively.

Mobile commerce is not a guaranteed success with most consumers due to poor experiences in the past

While mobile commerce is in high demand, it can be difficult for companies to find success with their mobile payments endeavors. In the past, retailers have tried to engage consumers with their own mobile commerce platforms only to find that these platforms were unable to live up to the expectations that consumers have. Poor experiences with these platforms have caused many people to avoid mobile commerce services being offered in the retail sector.