Tag: glu mobile

Tencent gears up to take over a massive mobile games marketplace

The tech giant from China is taking aim at gamers and doesn’t plan to slow down any time soon.

Tencent Holdings Ltd. has already grabbed hold of the top spot when it comes to being the leader in the mobile games category in China, but now it is stepping outside its home borders and is aiming to lead the way throughout other marketplaces, as well.

The company intends to start exporting games made in China into the United States and other markets.

In order to accomplish this goal, Tencent is working with San Francisco mobile games publisher, Glu Mobile Inc. Back in April, Tencent purchased a considerable stake in that company and they will now be working together to bring “WeFire”, Tencent’s most successful shooting game app, into the United States as well as other Western countries in 2016. Another one of its games – though the name has not yet been revealed – will be taken into the Japanese market next year by way of Aiming Inc., a local mobile game publisher.

Should Tencent be successful in taking its mobile games into other countries, this could change the entire marketplace.

Tencent - Mobile GamesThis will also provide Tencent with a powerful new avenue of growth as the current global mobile gaming marketplace is currently expected to grow to about $30.1 billion this year. That would mean that the figure would nearly have doubled since 2013, when it had been $17.6 billion. This, according to Newzoo research firm statistics.

The WeFire game app from Tencent is currently the most successful shooting game in China. Now it will be brought to the U.S. and other countries in order to go up against the top games in those markets. When a top grossing game reaches a leading spot in a specific market, it can bring in over $1 billion in revenue. However, when it becomes a global sensation, that figure can rise to $3 billion or even $4 billion, said the chief exec of the Kabam Inc. U.S. mobile game company, Kevin Chou.

That company intends to step into the mobile games market in China, next year. Alibaba Group Holding Ltd, a massive rival to Tencent, has a minority stake in Kabam.

Mobile games to be released by Nicki Minaj and Jason Statham

Fans of these hot celebrities can get their smartphones and tablets geared up for some upcoming releases.

If there is one thing that has become quite commonplace in the world of mobile games, it’s that top celebrities are enjoying the chance to add their own names to the mix, and this trend doesn’t appear to be slowing down.

The latest entrants into the mobile gaming app world will be a top rap artist and a leading actor.

Nicki Minaj will soon be joining others in the music industry who have released mobile games, in the hopes of achieving similarly successful download numbers. She will be following in the footsteps of others such as Katy Perry, and will be doing so with the same developer: Glu Mobile. That company is also the mobile game developer behind the recent release of Kim Kardashian: Hollywood.

Nicki Minaj isn’t alone in upcoming celebrity mobile games, as Jason Statham will also have one by this fall.

Mobile Games - Katy Perry & Nicki MinajStatham, best known for his role in The Transporter, will have a Glu Mobile game of his own, too.

As has been the case in previous mobile gaming offerings from Glu Mobile, these celebrities will be adding their likenesses and voices to the games, to provide fans with a more authentic experience by way of their mobile devices.

While Minaj’s mobile app isn’t expected to be released until next summer, and not as much is known about the precise design and purpose of the game, in Statham’s case, the design is a little bit clearer. His game will be called “Sniper X: Kill Confirmed”. It will be out in the fall and will have some features that will feel rather familiar to people who have previously downloaded games from this mobile developer; that is, the celebrity name, likeness, and voice.

However, it deviates from those mobile games a little bit in that it is a first-person shooter that focuses more on that style of entertainment than actually interacting with the celebrity, himself. Most of the specifics on this game have not yet been released, so it is not clear exactly how this game will differ from the dozens of other similar options that are already available to be downloaded.