Tag: glu mobile

Live the American Dream with the new Britney Spears mobile game

Britney Spears: American Dream has launched worldwide.

After having massive success with other celebrity-casual mobile games, including “Kim Kardashian: Hollywood” and “Katy Perry Pop”, it should come as no surprise that Glu Mobile has added another celebrity –based game to its portfolio, this time focusing on long-time American pop icon Britney Spears. The New Britney Spears mobile game, called “Britney Spears: American Dream” was launched worldwide yesterday and is available for both iOS and Android.

The hope is that Spears’s game will follow in the same lucrative footsteps as Kardashian’s.

Glu’s Kim Kardashian mobile game has generated an incredible amount of money, including an estimated $80 million for the star herself, since 2014. The company hopes that the new Spears-focused game will be just as successful.

Britney Spears Mobile GameThe mobile game developer based in San Francisco is careful to partner with celebrities who have over a billion social followers. While Glu pays these stars royalties, they benefit from the massive social following of these celebs, allowing Glu to avoid having to spend loads of money on advertising as the celebrities and social media will spread word about the game for them.

Glu’s partnership with Spears was first announced over a year ago and the agreement forged between the two parties is set to last until 2020, at least.

The Britney Spears mobile game won’t be the last celebrity title for Glu.

Like the other games that have come before it, Britney Spears: American Dream lets players transform into pop stars. Players will record hit singles, climb the music charts, and design their own single covers among many other features. The objective is to fight for fame and fortune in the music industry and get your own stage at Planet Hollywood, Las Vegas where the real Britney Spears presently performs.

“I’m so excited to share this project with my fans,” Spears said in a statement about the game.
“Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!”

Aside from the Britney Spears mobile game, Glu has also announced that it has several other partnerships with A-list celebrities and many other projects in the works. Some of these include mobile games featuring Taylor Swift, Niki Manaj, and even celebrity chef Gordon Ramsay.

Taylor Swift game app becomes Glu Mobile’s next hoped-for hit

The company has made a number of bets on top mobile gaming applications with celebrity names.

Glu Mobile has now announced a new deal that will allow it to create a Taylor Swift game app and continue its efforts to keep gaming applications in the most popular lists through the use of hot celebrity names in their titles.

The company has previously seen considerable successes with games that have gone viral – and hugely profitable.

Among the most notable Glu Mobile products that have come before the Taylor Swift game app deal include “Kim Kardashian Hollywood”. That mobile application reached astronomical heights, at its most popular point. Now, the gaming company is clearly hoping to continue to replicate those types of successes with another breakout title by way of a partnership with a tremendously popular celebrity.

Details about the Taylor Swift mobile game have not yet been released by Glu Mobile or the pop star.

Taylor Swift Game AppWhat was revealed was that Taylor Swift and Glu Mobile would be working together in a partnership that is expected to remain intact for several years. The purpose is to come up with a mobile game that will provide a “new and highly differentiated gaming experience.” That was the full extent of the game details that were released, which clearly isn’t very much.

It is expected that the mobile game app will be launched near the end of 2016, according to the predictions made by Glu. The company also pointed out that this was the first time Swift has ever stepped into the mobile gaming world.

That said, the Taylor Swift game app with Glu might be the first gaming application that will be created by the pop star, but this is far from the first time she has developed a property on mobile real estate. In fact, she has already won an Emmy award for her “AMEX Unstaged: Taylor Swift Experience,” in the category of “Original Interactive Program.” That mobile app was available both on Android and iOS based devices and makes it possible for users to head inside a 360 degree experience of the artist’s “Blank Spaces” music video.