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Smartwatch ownership predicted to rise in Australia

Denny | June 17, 2015

A new forecast from Roy Morgan Research says that Australians will soon buy more wearable technology.

Independent research firm, Roy Morgan Research, has released a prediction that has said that the claims of intention to buy a smartwatch by Australians currently reflects the types of figures that were generated about the intention to purchase smartphones back when those devices were in their infancy.

For that reason, the firm believes that Australia will soon start to see a notable growth in wearable technology.

The study included the participation of about 520,000 Australians and ran from January through April 2015. What was found was that 2.7 percent of the people who took part said that they felt that they would purchase a smartwatch within the following year. Though that figure may seem rather small, it may be more important than it appears, as the firm pointed out that early studies with regards to the intent to purchase an iPhone – back when that device had only just hit the market – were very similar. Back then, 3.6 percent of Australian survey respondents said that they were considering buying one within the first four months of its entry to the market.

What has yet to be seen is whether the trends for the smartwatch will continue to parallel those of the smartphone.

Smatwatch ownership predicted to climb in Australia It is currently estimated that there are nearly 13 million iPhone owners in Australia. That type of future for wearable technology within the country is clearly nothing to sniff at. Furthermore, when respondents were asked about whether they would prefer to purchase an Apple Watch or if they would rather invest in the wearables from another brand, the figures showed that a similar percentage want the Apple product in wearable technology as was the case with smartphones.

Among those who are interested in the devices, a comparable percentage would prefer an Apple Watch to that of other brands as was the case when an iPhone was the choice over other smartphones within the first four months of its release.

What is interesting is that even the age profile of those who are interested in the smartwatch is similar to the figures from 2008 when the iPhone was new.

Microsoft will launch a smartwatch very soon

Julie Campbell | October 27, 2014

The company will be taking its first steps into the wearable technology category within upcoming weeks.

Microsoft is now preparing for an important new product launch as it will make its way into the wearable technology device category through its upcoming smartwatch device, according to a recent report from Forbes.

This wearable device will provide a range of features such as tracking the heart rate of the wearer.

One aspect that is quite interesting about the upcoming Microsoft smartwatch is that it is meant to be compatible with a range of different mobile platforms. Moreover, it will also have a considerable battery life that will last over two days when the device is used regularly, said the Forbes report.

This will place Microsoft in direct competition with the smartwatch rivals from Samsung, Motorola, and others.

Smartwatch - Microsoft Galaxy Gear wearable technology from Samsung has already been released in several versions and generations. Equally, the Moto 360 has represented the first option in the category from Motorola. This also brings Microsoft into the wearables arena just as the lucrative holiday season will be getting going. That will bring it onto the store shelves ahead of the competition from Apple, which is not set to be released until sometime in early 2015.

The first reports of wearables from Microsoft began appearing earlier this year in May, when it was working on a gadget that would employ the Kinect division’s optical engineering tech and that would be able to sync not only with Windows Phones but also smartphones that are based on Google’s Android or Apple’s iOS.

At the time that this article was written, the company had not released any details with regards to what it intends to actually name its smartwatch. It also has not given any indication as to the type of price tag that should be expected on the device. This is not only a major step into a new product category for Microsoft, but it is also a large step being taken by the CEO of the company, Satya Nadella, as this territory is considered to be primarily an uncharted one.