Tag: mobile payments

Softcard mobile payments service now available for Windows Phone

| November 7, 2014

Windows Phone users will be able to make mobile transactions thanks to Softcard

People with Windows Phones will now be able to make mobile payments thanks to a new application from AT&T, Verizon, and T-Mobile. The new Softcard app was released for Windows Phone last week, giving the platform one of its first mobile wallets that is supported by a wide range of retail companies. Softcard, formerly known as ISIS, is a mobile payment company that has been growing in popularity for some time, offering consumers an effective mobile wallet with a wide range of features.

Softcard offers to store consumer information to make transactions more convenient

Using Softcard, a consumer can store their financial information on a mobile device. They can also use the Softcard application to store information from retailers regarding loyalty programs and special offers. The app also facilitates mobile payments, using NFC technology to accomplish this task. In order to make a payment, however, a merchant must also support NFC technology, as well as the mobile wallet itself.

200,000 retailers in the US support Softcard

Windows phone - mobile paymentsSome 200,000 retailers throughout the U.S. currently accept mobile transactions from Softcard and other NFC-based payment services. These retailers have adopted NFC-enabled point-of-sale systems that allow people to purchase products using their smartphones rather than credit and debit cards or physical currency. Softcard currently only works with a limited number of credit cards as well, supporting American Express, Wells Fargo, and Chase cards.

New mobile commerce services may be coming to the Windows Phone in the future

Windows Phone users have had very limited options in the mobile commerce space in the past. There are few applications currently available for the platform that are capable of facilitating mobile transactions, leaving Windows Phone users somewhat on the fringe of the mobile commerce space. Softcard is one of the first big name services that has come to the Windows Phone operating system, but it may not be the last. Windows Phone users may be in the minority when it comes to mobile consumers, but the demand for mobile commerce services among this demographic is quite high and growing quickly.

Starbucks accounts for 90% of all mobile payments in the US

| November 6, 2014

Even large companies are struggling to compete with Starbucks

In the past, mobile commerce has been considered something of a novelty, with several small companies offering services that would allow people to shop for and purchase products from with their mobile devices in stores and online. Now, large companies like Apple and Google are involved in the mobile commerce space, but they may not be finding the success that they had hoped to see in the field. Starbucks has come to dominate the mobile space and other companies may be struggling to keep up.

Majority of mobile transactions made in 2013 were done in Starbucks stores

Starbucks accounted for 90% of all mobile transactions made in the United States last year, according to the company’s CEO, Howard Schultz. According to Schultz, more than $1.3 billion in mobile payments were made during 2013, with the vast majority of these transactions taking place in Starbucks stores throughout the country. The company’s success in the mobile field last year is just the beginning, as Starbucks has plans to continue dominating mobile transactions.

Company plans to accelerate its mobile commerce plans

Mobile Payments - StarbucksThe company intends to accelerate its mobile commerce plans over the next few years, putting more emphasis on its mobile audience, but not sacrificing its traditional brick-and-mortar interests. Schultz notes that many consumers are beginning to migrate away from traditional forms of commerce, showing more favor for mobile services. In order to accommodate the changing behavior of consumers, Starbucks will be following suit.

New partnerships will help Starbucks remain dominant in the mobile field

Over the next few years, Starbucks plans to make careful, strategic partnerships that will further its mobile interests. Earlier this year, the company announced plans to begin offering its mobile payments technology to other companies, allowing them to engage mobile consumers more effectively. The company will also be highlighting the convenience of mobile payments in order to further its popularity among consumers with various types of mobile devices. Starbucks also has plans to enhance its My Starbucks Rewards program, providing more incentives for people to purchase products with their mobile devices.