Windows Phone users will be able to make mobile transactions thanks to Softcard
People with Windows Phones will now be able to make mobile payments thanks to a new application from AT&T, Verizon, and T-Mobile. The new Softcard app was released for Windows Phone last week, giving the platform one of its first mobile wallets that is supported by a wide range of retail companies. Softcard, formerly known as ISIS, is a mobile payment company that has been growing in popularity for some time, offering consumers an effective mobile wallet with a wide range of features.
Softcard offers to store consumer information to make transactions more convenient
Using Softcard, a consumer can store their financial information on a mobile device. They can also use the Softcard application to store information from retailers regarding loyalty programs and special offers. The app also facilitates mobile payments, using NFC technology to accomplish this task. In order to make a payment, however, a merchant must also support NFC technology, as well as the mobile wallet itself.
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200,000 retailers in the US support Softcard
Some 200,000 retailers throughout the U.S. currently accept mobile transactions from Softcard and other NFC-based payment services. These retailers have adopted NFC-enabled point-of-sale systems that allow people to purchase products using their smartphones rather than credit and debit cards or physical currency. Softcard currently only works with a limited number of credit cards as well, supporting American Express, Wells Fargo, and Chase cards.
New mobile commerce services may be coming to the Windows Phone in the future
Windows Phone users have had very limited options in the mobile commerce space in the past. There are few applications currently available for the platform that are capable of facilitating mobile transactions, leaving Windows Phone users somewhat on the fringe of the mobile commerce space. Softcard is one of the first big name services that has come to the Windows Phone operating system, but it may not be the last. Windows Phone users may be in the minority when it comes to mobile consumers, but the demand for mobile commerce services among this demographic is quite high and growing quickly.