Tag: mobile commerce apps

Starbucks continues its push into the mobile payments realm

| June 24, 2014

Starbucks is growing bolder with its mobile initiatives in order to better engage consumers

Starbucks is beginning to more aggressively promote its mobile payments application. The app can already be considered a resounding success for the company, but Starbucks is keen to see its use expand among its customers. The company is beginning to promote the app as the best way to avoid long lines at its local stores, giving customers a way to order and purchase products quickly from their mobile devices while also being rewarded for doing so.

Mobile commerce is quickly winning over consumers

Mobile commerce has won favor with consumers because of its convenient nature, but relatively few people are willing to embrace mobile payments fully. This is due to their security concerns and the fact that most mobile commerce platforms are exactly the same. The majority of mobile commerce applications currently available to consumers only facilitate mobile transactions, offering little else in the way of convenience or rewarding consumer loyalty. Starbucks has managed to find strong success with its app through a focus on consumer loyalty, noting that more than 8 million people are currently registered with My Starbucks Rewards.

Starbucks begins promoting mobile transactions in more of its stores located throughout the US

Mobile Payments - StarbucksApproximately 14% of all payments made at Starbucks store now come from the company’s mobile application. Starbucks suggests that its customers are becoming quite interested in mobile payments because of how easy and convenient its mobile application is. The company is beginning to rapidly increase the number of locations that accept mobile transactions in the hopes of further promoting its application as a viable tool for consumers.

Company has big plans for mobile commerce and plans to see success in this highly competitive market

Mobile commerce has become one of Starbucks’ most lucrative business sectors. Rumors suggest that the company was able to generate more than $1 billion in revenue just from mobile payments in 2013. The company is eager to continue capitalizing on the increasing mobility of its customers, offering them services that are designed to be convenient and mobile-centric in nature.

Panera Bread launches new mobile payments application

| June 3, 2014

New app aims to help Panera Bread recover from operational struggles

Panera Bread Company has launched a new mobile application that aims to help the company recover from the operational struggles it has faced over the past 18 months. The mobile app is meant to help the company’s restaurants better manage the high volume of orders they receive during peak hours by taking advantage of the mobile commerce scene. More consumers are beginning to use their mobile devices in restaurants to pay for their purchases and many of these consumers are praising the efficient nature of mobile commerce services being provided by these restaurants.

App could improve the efficiency on Panera Bread restaurants

The new mobile application aims to address efficiency and consumer satisfaction issues by giving customers the ability to order and purchase food from Panera Bread restaurants using a mobile device. The application is free and can even be used to find Panera Bread locations using geolocation services. The company expects that restaurant efficiency will be increased as the new application becomes more widely used among consumers.

Consumers are becoming mobile-centric

New Mobile Payments ApplicationMobile commerce continues to attract a great deal of attention across numerous industries as the demand for mobile-centric services continues to raise among consumers. People are eager to have their mobile devices play a more important role in their daily lives and mobile commerce represents the next step in the process of integrating mobile technology with people’s lives. As the demand for mobile services continues to rise among consumers, businesses are beginning to take steps to meet this demand more aggressively.

Mobile commerce is not a guaranteed success with most consumers due to poor experiences in the past

While mobile commerce is in high demand, it can be difficult for companies to find success with their mobile payments endeavors. In the past, retailers have tried to engage consumers with their own mobile commerce platforms only to find that these platforms were unable to live up to the expectations that consumers have. Poor experiences with these platforms have caused many people to avoid mobile commerce services being offered in the retail sector.