Tag: mobile commerce apps

Clutch launches new mobile platform


Clutch introduces new mobile commerce platform for iOS

Clutch, a mobile commerce compaiOS Mobile Platformny, has revealed a powerful new digital platform that aims to unite shopping, loyalty programs, and gifting. The mobile platform, which shares the same name as the mobile commerce company, is available for the iOS platform for free through the Apple App Store and the Clutch website. Clutch suggests that its application eliminates the need for multiple other applications coming from a wide range of developers, thus providing consumers with a higher degree of service and support.

Application aims to take advantage of gift card market

The first 1,000 consumers to download and register the Clutch application will receive a special digital gift card from several retailers worth $25. Gift cards are widely popular with consumers, especially during the holidays, but few take note of the value of the gift card market, which is worth a staggering $100 billion worldwide. This value accounts largely for physical gift cards. With consumers becoming more reliant on their mobile devices, the gift card market is also becoming more mobile, which is positioning it for expansive growth. Clutch sees this as a promising opportunity.

Platform could be very beneficial for consumers and retailers

The Clutch platform aims to make mobile shopping more streamlined for consumers while also taking advantage of the significant promise that can be found in the gift card business as well as loyalty programs. The application is capable of providing consumers with deals that are suited for their particular interests. Because Clutch accounts for a massive number of the world’s major retail brands, the mobile platform is capable of offering deals to consumers that align with their interests in an very accurate fashion. This also provides retailers with a very direct channel to consumers, opening the way for targeting marketing and engagement.

Clutch will have to compete with other platform for the favor of consumers

Clutch suggests that mobile shopping has become fragmented recently. The mobile platform may be able to help bring more simplicity to the business, but it will have to compete with the other mobile commerce platforms that are currently available. Consumers have shown that they are willing to try new platforms, but whether Clutch will be able to keep the consumers it is likely to attract has yet to be seen.

CIBC Mobile Payment App launched in Canada


CIBC Mobile Payment App breathes life into Canadian mobile commerce

Rogers Communication, one of the largNFC Technology for mobile payment industryest communications companies in Canada, has teamed with the Canadian Imperial Bank of Commerce (CIBC) to introduce a new mobile commerce platform to consumers in Canada. Early this month, the two parties revealed the new CIBC Mobile Payment App, which can be used to make purchases for goods and services. The first payment using the new mobile wallet was made by Olympic gold medalist Simon Whitfield, who purchased a coffee at a Tim Hortons shop.

Mobile commerce beginning to gain ground in Canada

The CIBC Mobile Payment App is meant to expand mobile commerce throughout Canada. Consumers have been growing more interested in the concept of making payments for goods and services using nothing more than their mobile device. As such, the CIBC has been growing more accommodating to this demand, looking for ways to enable consumers to do what they want. In teaming with Rogers, the CIBC has taken the first step toward making mobile commerce a larger part of the Canadian economy.

App available only to those with NFC-enabled devices

As with other applications of this kind, the CIBC Mobile Payment App can only be used with smart phones and other mobile devices that are equipped with NFC technology. This immediately reduces the reach of the platform to a niche market. The availability of NFC-enabled devices is currently low, with the recently released Samsung Galaxy S III being the most popular of these devices currently on the market. Telecommunications companies have been working to boost the availability of NFC-enabled devices, but consumers have yet to show their full support of NFC technology.

Consumers leery of NFC technology

Many consumers are supportive of the concept of mobile commerce, but NFC technology has had a less welcoming reception. Concerns regarding the security of NFC technology have made consumers leery and disinclined to support its use in mobile commerce. If the CIBC and Rogers can deliver a pleasurable experience with the CIBC Mobile Payment App, the duo may be able to placate some of these concerns and get consumers to accept NFC technology.