Tag: google mobile advertising

Google says mobile ads benefit from gadgets with larger screens

| May 28, 2015

As the focus shifts to a multi device experience the search engine giant is making a number of considerable discoveries.

Mobile ads are a relatively recent component of the overall strategy at Google and, following its recent shift to focus on being more friendly to smartphones and tablets, and the technology giant has been developing a massive amount of insight about this advertising channel, particularly since “mobile-geddon”.

This insight seems to be guiding the company well, according to its senior vice president of ads and commerce.

That individual, Sridhar Ramaswamy, has explained that the company is handing its move to a multi device experience well. He has pointed out that selling mobile ads to advertisers could be more challenging when the majority of those advertisements end up on mobile devices, because they have screens that are smaller than standard desktops and laptops. Marketers hesitate because many consumers find it to be a hassle, or not adequately secure to follow an ad to the point that they will actually make a purchase.

However, Google is working hard to make sure that it can halt the slipping prices of its mobile ads.

Mobile Ads Benefit from Larger Screens - iPad TabletThe Wall Street Journal recently released a report that underscored Google’s efforts to improve the value of its advertising options. It has found that it can greatly benefit from the recent shift in the mobile technology toward the use of devices with larger screens.

Two of the devices that have effectively shown that consumers are interested in smartphones and mobile devices that have larger screens include the iPhone 6 and iPhone 6 Plus, which were launched by Apple, last fall. Similarly, the flagship Google smartphone that was recently released, the Nexus 6, features a large 5.9 inch screen.

While addressing the topic of mobile ads, Ramaswamy said that “As phones get bigger the space issue becomes less challenging.” He added that “This is essentially a tablet. People’s ability to navigate sites and fill out forms and such goes up tremendously,” as he withdrew his own Nexus 6 device to illustrate the point that he was making. These larger screen size trends, combined with the new data storage at Google, described in another Wall Street Journal report, indicate that the company is making every effort to overcome the decreasing willingness of marketers to pay for advertising on mobile screens.

Mobile marketing share at Google being lost to Facebook

| March 27, 2014

A recent news report issued by eMarketer has suggested that the social network is eating into the search engine giant’s share.

The size of the global mobile marketing share from Facebook, which had been just over $3 billion, last year, is now maintaining a steady climb and is expected to start to cut into the share that had previously been held by Google, said eMarketer in a report that it issued in recent news.

Combined, Google and Facebook make up more than 66 percent of the global mobile ad spend.

That figure is as of 2013, the latest complete year of data. That increased by more than double to reach $17.96 billion, when compared to the same statistic for 2012. At the same time, eMarketer’s mobile marketing report was quick to point out that “Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50 per cent in 2013, but the rapid growth of Facebook will cause the search giant’s share to drop to 46.8 per cent in 2014, eMarketer estimates.”

Mobile marketing revenue at Facebook was worth 53 percent of Facebook’s overall ad revenue in Q4 2013.

This was a massive rise when compared to the year before. In fact, the portion of the mobile ad revenue rose by 23 percent from where it had been in the same quarter in 2012. Revenue from advertising, overall, had been 2.34 billion in the last quarter of last year.Mobile Marketing - Facebook Mobile

The report pointed out that the size of the market share at Facebook in particular is getting larger. In 2012, it represented only 5.4 percent of the worldwide ad market. Last year, that had risen tremendously, to bring it to 17.5 percent of the global advertising market. The prediction that the report made for this year was that it will reach 21.7 percent by the time that it comes to a close.

The speed with which smartphone based advertising has taken over the ad revenue for the social network is indicative of its future. In 2012, only 11 percent of the net global ad revenues at Facebook were over the mobile marketing channel. Last year, that ballooned to 45.1 percent.