Tag: google mobile advertising

Mobile ads through Google include streaming tech

The technology giant has now made it possible for marketers to stream an app from the web into a device.

Recently, Google changed the way web searchers could discover the information they were seeking to find, even when it was located exclusively within an app, as it has developed a way to use mobile ads with streaming and has now implemented it.

This makes it possible for search results to include what had previously been content exclusive to mobile apps.

Using this new streaming tech, it means that when a query is made in Google over a smartphone or tablet, the results that appear will not be limited to websites. They could also include information that had previously been inaccessible outside of downloading and launching a mobile app. Now, the search engine will also provide results including in-app content and the app can be streamed from the web to the mobile device if it is not already installed. This will mean that mobile ads will also appear in front of people who are streaming the apps, not just those who are running them from their own device.

The mobile ads that can be displayed when the app is streamed include those running on the AdMob network.

Google - Mobile AdsAt the moment, that network is estimated to reach around 650,000 mobile apps, so the publishers of those apps will now be able to create ads that are actually smaller versions of the full sized mobile games, up to a maximum of sixty seconds.

Furthermore, beyond the difference that has been made in the mobile app streaming, Google has also announced that it is bringing in a second type of app install ad formats, which will involve ads that are swipeable, more engaging and more mobile friendly. They have been called “Interactive Interstitials”.

According to the new head of product for mobile advertising at Google, Sissie Hsiao, the purpose for these two new app install formats is to make it possible for developers to connect with the right users for their applications.

These mobile ads aren’t just to help an application to be downloaded. Instead, Hsiao pointed out that it will improve the rate of download by actual users. The reason is that the current trend shows that many applications are downloaded but are used only once or even never once they’re on the device.

Mobile marketing is about to get a flashier image boost in Google search

The search giant will be replacing its text-only ads with those featuring images, which will likely come with a cost.

Google is going to be changing the way that mobile marketing looks on the device screens of searchers, as it will be changing its text-only search ads in order to include more visually appealing images.

Many have predicted that this feature will likely come with an added price tag for advertisers.

According to the Google AdWords product management director, Bhanu Narasimhan, “Text ads are informative, but there’s not much emotion there.” That said, with the new mobile marketing ads available in the search results, it will make it possible for device users to flip through photos that will feature a product or service. This way, they can see more before they move on to the next step of seeking more product information or even making a purchase or book a reservation – which will be possible directly from the search screen.

This will represent a major step forward from the traditional mobile marketing text ads that blend into the search results.

Mobile Marketing to get cool image boost on GoogleThe hope is to take a major step away from the text ads that can seem to sink right into the background, in order to replace them with a mobile advertising experience that stands out a great deal more with visually appealing features.

That said, brands that would prefer not to shell out the additional money for the mobile ads will still be able to use the conventional text-only option. These will still also include the click to call option that has already been available through Google’s mobile search, but now in the case of the ads with the images, it will help to encourage consumers to actually act on what they see, instead of having their eyes skim right over it.

This service is lightly to help to boost the overall mobile marketing spending that is already experiencing a considerable rate of growth. For example, eMarketer has predicted that this year in the United States, alone, there will be $12.85 billion spent on search ads over smartphones and tablets. That amount will represent a higher amount of spending growth than that of desktop ads.