Tag: uk mobile commerce

Mobile commerce is growing quickly in the UK

| February 27, 2015

New report shows that online retail sales are growing due to mobile shopping

Mobile commerce is powering growth in online retail sales in the United Kingdom, according to a new report from IMRG and Capgemini. The report shows that online retailers are beginning to see a surge in mobile traffic and sales. Consumers are using their smartphones and tablets to do their shopping more regularly, which has lead to an increase in mobile commerce and has opened new opportunities for retailers to engage mobile consumers.

40% of online retail sales are coming from mobile devices

According to the report from IMRG and Capgemini, some 40% of online retail sales are being made through mobile devices, up from 37% that was reported in the previous quarter. Mobile spending is growing quickly, as more online retailers take steps to accommodate the needs of mobile consumers. The report notes that 25% of mobile commerce sales are completed through smartphones, while 75% of these sales are made through tablets.

Tablets are favored among mobile shoppers because they offer a more enjoyable shopping experience than smartphones

Mobile Commerce UK GrowthTablet devices appear to be favored among mobile shoppers. This could have to do with the larger screens of tablets. A large screen allows for more control and is more aligned with the design features of mobile retail sites. This provides a more enjoyable shopping experience for consumers, many of whom have shown favor for mobile commerce because of its convenient nature. Retailers are taking steps to be more accommodating to smartphone users, some of whom have suggested that the shopping experience on some mobile sites is subpar.

Demand for in-store mobile commerce support is growing among consumers

While online sales are growing quickly because of mobile commerce, in-store mobile sales are lagging behind. Relatively few retailers support mobile payments at their physical locations, but this could change in the coming years. New services are making it possible for retailers to accept these payments in their stores, and demand for such support is growing quickly among consumers that are interested in mobile commerce.

PayPal and Shell bring new mobile payments service to the UK

| February 16, 2015

Mobile transactions will be supported by 1,000 Shell station in the United Kingdom

PayPal has teamed with Shell in the United Kingdom in order to facilitate mobile payments at gas stations. Drivers will be able to use the Shell Motorist App or the PayPal App in order to pay for their gas. Some 1,000 Shell stations will accept these mobile payments, which can be made by scanning a QR code. The new mobile payments service will be made available in April of this year.

Mobile commerce continues to gain momentum

Mobile commerce is becoming a powerful force in the United Kingdom, where a growing number of consumers are using their mobile devices to shop online and pay for products in physical stores. PayPal has established a strong foothold in the mobile payments space by offering services that help make mobile commerce more convenient. Convenience is one of the major attractions of mobile payments. In retail, consumers can skip long lines and checkout processes by using their mobile devices. Now, this convenience is coming to gas stations in the UK.

New service could make gas stations more convenient for consumers

Mobile Payments - Shell Gas StationPayPal believes that consumers will participate more in mobile commerce if there is a clear benefit in doing so. The new service being launched with Shell may bring more convenience and speed to those that are fueling their vehicles. The partnership between the two companies may also accelerate the acceptance of mobile payments among consumers, offering an example of how mobile commerce can be incorporated into various service sectors.

Partnerships may help mobile commerce overcome its main challenges

Mobile commerce is expected to continue gaining momentum in the United Kingdom. In the coming years, consumers may opt to use their mobile devices to pay for products and services more than they use their credit and debit cards. Cash may also fall by the wayside in the near future, as mobile devices represent an easier way to pay. There are still challenges that face the mobile commerce space, of course, but partnerships between large companies could help the sector overcome these challenges.