Tag: uk mobile commerce

Scottish mobile commerce to grow by 224% through 2019

| April 17, 2015

Barclays research predicts growth in the Scottish mobile market

The Scottish mobile commerce market is expected to experience strong growth through 2019, according to research from Barclays. More consumers in the country are beginning to use their mobile devices to browse for products on the Internet. The demand for in-store support of mobile payments is also on the rise, as many people use their devices in stores to research products they are interested in purchasing. Over the next few years, the Scottish mobile commerce space is expected to grow by 224%.

Scottish consumers are spending more money through their mobile devices

The research from Barclays predicts that Scottish consumers will spend approximately $2.6 billion in the mobile commerce space ever year through 2019. Despite this growth in mobile spending, retailers in the country are not showing much interest in catering to mobile consumers. Some retailers see little need to purchase and install mobile point-of-sale systems, as mobile shoppers tend to prefer purchasing products over the Internet rather than in physical stores. The problem, however, is that retailers are also not eager to build mobile websites, which can support these shoppers more effectively.

Consumers are becoming starved for time

Mobile Commerce - ScotlandApproximately 45% of Scottish consumers use their mobile devices to browse for products on the Internet, with the most popular category of products among these consumers being clothing. Barclays suggests that one of the reasons more consumers are embracing mobile commerce is because they are becoming starved for time. Schedules are becoming more packed and consumers have less time to visit physical stores, but mobile devices allow them to do their shopping whenever they want to. This convenience has become one of the major attractors of the mobile commerce space.

Scottish companies are not ready for the mobile space

Retailers need to adapt to the changes being seen in the market in order to continue finding success. Approximately less than 3% of Scottish retailers are prepared to serve mobile consumers, with 70% lacking the mobile websites that can appeal to these consumers. Another 68% of retailers claimed that they do not have a clear plan to engage the mobile market.

UK mobile commerce market may hit $60 billion by 2024

| April 16, 2015

Consumers are enthralled with mobile commerce, but retailers are not

Consumers in the United Kingdom are beginning to show more interest in mobile commerce. Smartphones are now having significant influence over the way people shop for products, both online and in physical stores. Retailers have begun taking notice of this trend and have made efforts to engage mobile consumers in meaningful ways. A new report from Barclays, compiled with the aid of Conlumino, suggests that mobile spending in the retail sector will reach new heights in the coming years.

Retailers have yet to show significant interest in the mobile sector

According to the report, mobile spending in the retail sector will reach approximately $60 billion in 2024. While mobile spending may be on the rise, a relatively small number of retailers are positioned to take advantage of this trend. The report notes that only 3% of retailers said that they are using mobile-ready point-of-sale systems. Another 70% claimed that they do not have mobile friendly websites or applications in place to engage mobile consumers. As such, these retailers may be missing out on significant opportunities in the mobile commerce space.

Consumers are spending mroe through a mobile device

UK Mobile Commerce MarketThe report notes that consumers throughout the United Kingdom collectively spend $10 billion while shopping on their smartphones and tablets. Those with tablets are twice as likely to make a purchase, while smartphone users are less likely to make a purchase. Tablets tend to offer a more enjoyable shopping experience for consumers, as their larger screens provide better navigation options and these devices have better representation in the retail space.

Many retailers have no plans for the mobile space

Less than one-third of retailers in the UK have clear plans for their investments in the mobile sector. The report shows that 68% of retailers have no plans at all, with only a small number of these companies considering mobile to be a priority. These companies are developing mobile websites that are able to accommodate the needs of consumers with smartphones and tablets. They are also making efforts to embrace mobile commerce, making it possible for consumers to use their devices to pay for products.