Visa will be launching its mobile payments platform in the UK in June of this year
Visa has announced that it will be expanding its mobile payments service in Europe. Visa Europe has formed numerous partnerships with retailers and merchants in the United Kingdom, where mobile payments are beginning to gain momentum. The company has also formed partnerships with British banks in order to better compete with other mobile payment platforms that have launched in the country. Visa plans to launch its expanded service in the United Kingdom in June of this year, with 60,000 people being able to use the service at that time.
Digital wallet helps make payments more convenient
Visa’s mobile payments platform, which serves as a digital wallet, was initially launched in 2013. The platform allows users to make purchases online without having to provide their financial information more than once. One of the attractive features of the platform its use of digital tokens, which are used in place of financial information, making mobile transactions more secure. Visa suggests that its platform is more convenient than others, as it can save consumers time when making a purchase online.
Mobile spending is on the rise in the United Kingdom
According to a recent report from Barclays, consumers in the United Kingdom are expected to spend more than $60 billion a year using their smartphones and tablets by 2024. Last year, British consumers spent a combined $10 billion from their mobile devices. Mobile payments are becoming a more attractive option to consumers in the UK, largely due to how convenient nature of mobile commerce and the services that are being offered by numerous companies participating in this space.
Security concerns lead to better protection for consumers
Though mobile payments are becoming more popular, there are security concerns that could slow its growth and adoption. Visa has been working to address these security concerns, using tokenization as a way to protect consumers and their financial information. Biometric technology, such as fingerprint scanners are also becoming more important in the mobile space, as this technology can be used to provide more protection to the mobile commerce space.
Adyen suggests that the United Kingdom’s position as a leader in the mobile payments industry highlights the country’s robust payment infrastructure. This infrastructure has made it possible for mobile consumers to participate in digital commerce more easily, giving them the tools they need to engage businesses and one another through financial means. The UK is also home to a highly competitive mobile network industry, with several companies vying for the support of consumers that are interested in all things mobile-centric.