Tag: uk mobile commerce

Consumers in the United Kingdom will spend an estimated £2.3 billion making purchases on smartphones and tablets.

Recent statistics released by a forecast from Adobe have shown that shoppers in the United Kingdom will be using mobile commerce this year more than ever before when it comes to buying everything they need for their Christmas celebrations.

The prediction from the forecast is that m-commerce will comprise 23 percent of all online holiday shopping.

That percentage will mean that about £2.3 billion of holiday purchases in the United Kingdom will have been made over mobile commerce, this year. The Adobe study predicts that sales overall will also increase by 7 percent when compared to last year, bringing the total to a hefty £17.7 billion. Online shopping will make up about 57 percent of that total figure. The U.K. will also experience the largest one-day shopping peak online when compared to all European countries. The prediction is that “Black Friday” on November 27 will generate £474 in online sales. The average spending across the country will be £8.06 per person on that one day.

The portion of the spending that will occur over mobile commerce has never been higher in the U.K.

Mark Zablan, the president of Adobe EMEA, said that “This year’s report once again underscores the importance of the Christmas shopping season as a driver for eCommerce across Europe, giving consumers the ability to take advantage of low prices, retailer offers and product variety without battling crowds on the High Street.”

That said, Zablan also pointed out that consumers are looking for more than a great deal. The Adobe report underscored the importance of being able to obtain access to product reviews in order to make their buying choices. Social media is also expected to continue to play a vital role in the decision making process for Christmas present shopping.

He indicated that European retailers will want to pay close attention to those insights, as it means that they will need to go beyond simply advertising that they have the best deals. They will be required to “create meaningful opportunities to engage with consumers throughout the customer journey that will drive them to the point of purchase.” In that effort, Zablan said that social media will be a central mobile commerce player.

New mobile commerce solution will roll out to 20,000 retailers in the UK

Barlcays has announced that it has formed a partnership with Verifone in order to launch a new mobile commerce solution that is meant to be rolled out across 20,000 retailers. The solution will incorporate Barclay’s Pingit as a payment method, allowing retailers to better engage mobile consumers. Verifone’s mobile commerce gateway will act as a tool for retailers in the United Kingdom, which may bolster the adoption of mobile shopping among consumers.

New solution will incorporate Pingit into Verifone’s mobile commerce gateway

The 20,000 retailers that are expected to make use of the new mobile commerce solution will join 70,000 others that are already using Pingit as a payments solution. Merchants that specialize in the digital space may find this particularly beneficial, as more consumers are beginning to use their mobile devices to shop online rather than visit physical stores. The solution may prove quite powerful during the upcoming holiday season, as many consumers have begun opting to do their holiday shopping online in order to avoid large crowds at retail stores. Mobile shoppers also have access to special deals that could help save them more money.

Adoption of smartphones leads to a greater number of mobile shoppers

Mobile commerce has been growing quite rapidly throughout the United Kingdom. With more consumers gaining access to smartphones, they are finding that using these devices to shop online is more convenient than visiting a physical shop. This is especially true among consumers with long commutes, as they can shop for products online and have their purchases delivered to their homes. Physical stores are also supporting mobile payments, of course, and the new mobile commerce solution is expected to provide better support for retailers that want to engage mobile consumers in the physical space.

Barclays and Verifone work together to resolve issues facing mobile commerce

According to Barclays, one-fourth of consumers who attempt to purchase products through a mobile device experience issues with their transactions. Approximately 55% of consumers have abandoned a mobile purchase because of these issues. Barclays and Verifone are working together to resolve these issues in order to ensure the continued growth of mobile commerce in the UK.