Tag: starbucks

Starbucks to launch mobile commerce initiative for the holidays

| October 22, 2014

Company has ambitious plans for the holiday season

Starbucks has some big plans for the holiday season. The company intends to entice consumers into its stores during the holidays by offering mobile ordering and pay services this year. The company plans to launch this initiative in Oregon before possibly rolling it out to other states throughout the country. Starbucks sees a great deal of promise in the mobile commerce space and aims to connect with consumers that are shopping via mobile devices this year.

Starbucks continues to find success by engaging mobile consumers in dynamic ways

Starbucks has managed to establish a strong presence in the mobile payments space. The company teamed with payment solutions provider Square a few years ago and the two companies have managed to engage mobile consumers effectively since then. Using the Starbucks mobile application, consumers can pay for products at certain stores from their mobile devices, providing people with a more convenient way to pay.

Company to introduce new rewards for its loyalty program members

mobile commerce - StarbucksThe company plans to introduce new offers for its loyalty program members. Starbucks will be offering access to special events and previews of new products that it will be offering in the future. Rewards can be redeemed for all of the company’s brands. There is also a chance to win Starbucks coffee for life for those that are making payments from a mobile device.

Consumers will be able to place orders in advance and pay for these orders from their mobile devices

In the coming weeks, Starbucks will be offering people a chance to place orders for drinks and other products from their smartphones. These orders can be placed in advanced, before a consumer actually visits a physical store. Payments can also be made in advance, and consumers can visit a Starbucks store to pick up their purchased products. Starbucks anticipates that it will see significant success with its mobile commerce initiative. Mobile shopping has become quite popular among consumers, especially during the holiday season, when people are looking for more convenient ways to pay for products.

Mobile commerce service seeks to help retailers engage consumers

| August 5, 2014

Kash aims to sidestep credit card fees and allow retailers to interact with consumers more directly

Starbucks has found a great deal of success in its mobile commerce endeavors, which has encouraged retailers to engage in the mobile space more aggressively. The company is considering offering its mobile payment technology to retailers, but this technology may not be available for some years. Kash is hoping to accelerate retailer’s entry into the mobile commerce space, offering them a way to accept payments from mobile devices and do away with credit cards and their fees.

Platform makes use of bank information rather than credit card information

Kash is a new platform available for iOS and Android devices. Users can make use of the application as soon as they download it and do not have to create an account before they are able to make a payment. Kash allows users to make use of their bank accounts rather than credit cards. They can use their bank’s login information instead of creating an account with the service. With payments being handled directly, retailers can have transactions processed in a single day rather than having to wait to receive payment for a week or more as it is processed by a third party.

Retailers express interest in Kash’s standalone scanner system

mobile commerce service to help retailersRetailers can sign up for Kash and receive assistance in setting up an online e-commerce portal. Kash does not currently offer equipment that can interface with modern point-of-sales systems, offering instead a standalone scanner that retailers can receive for free. Kash notes that retailers have expressed more interest in using their standalone system than waiting for features to be released that allow the Kash platform to interact with current point-of-sales systems.

Retailers could benefit from platforms like Kash

Retailers have been looking for ways to get into the mobile commerce field, but some have found this to be a difficult process. Engaging mobile consumers can be difficult because of their fickle nature and their unwillingness to tolerate platforms that are poorly designed. Retailers are relying on platforms like Kash to allow them to engage consumers in an effective manner.