Company’s new smartphone may help it better understand the mobile space
As one of the world’s leading digital retailers, Amazon is highly interested in seeing where the e-commerce space is heading. The company has been spending time investigating trends that have emerged in the commerce space, hoping to determine the evolution of commerce and how people are shopping for and purchasing products. Amazon has seen the commerce become more mobile-centric, and this is one of the reasons behind the company’s development of its Fire smartphone.
Amazon Fire will provide more insight into a new era of digital commerce
Amazon unveiled its Fire mobile device earlier this year. The smartphone includes a variety of features, many of which are actually meant to promote mobile commerce and make shopping from a mobile platform easier for consumers. The mobile device is meant to serve as Amazon’s way of understanding how important mobile commerce is becoming to consumers and whether or not it is a simple trend or the way of the future in digital retail.
Amazon is losing money, but is investing heavily in a promising future
Amazon has announced that it has managed to lose $126 million during the second quarter of this year, but the company’s sales grew by a staggering 23% during the same period, reaching $19.3 billion. Mobile commerce played a major role in higher sales. Amazon is not troubled by its losses, however, because it is investing heavily in the future of commerce through its Fire smartphone and various other ventures.
Mobile commerce is beginning to shape the future of the retail industry
Mobile commerce is becoming a very powerful trend that is dictating the course of the retail industry. Many companies are rushing to engage mobile consumers through new commerce platforms and services, hoping to make a lasting impression on a demographic that is notoriously fickle. Amazon is no different, but the company has been able to leverage its massive following to find significant success in the mobile commerce field. The Amazon Fire smartphone may further establish the company as a major player in the mobile space and a rival to companies like Apple and Samsung.