Tag: smartphone ads

Google says mobile ads benefit from gadgets with larger screens

As the focus shifts to a multi device experience the search engine giant is making a number of considerable discoveries.

Mobile ads are a relatively recent component of the overall strategy at Google and, following its recent shift to focus on being more friendly to smartphones and tablets, and the technology giant has been developing a massive amount of insight about this advertising channel, particularly since “mobile-geddon”.

This insight seems to be guiding the company well, according to its senior vice president of ads and commerce.

That individual, Sridhar Ramaswamy, has explained that the company is handing its move to a multi device experience well. He has pointed out that selling mobile ads to advertisers could be more challenging when the majority of those advertisements end up on mobile devices, because they have screens that are smaller than standard desktops and laptops. Marketers hesitate because many consumers find it to be a hassle, or not adequately secure to follow an ad to the point that they will actually make a purchase.

However, Google is working hard to make sure that it can halt the slipping prices of its mobile ads.

Mobile Ads Benefit from Larger Screens - iPad TabletThe Wall Street Journal recently released a report that underscored Google’s efforts to improve the value of its advertising options. It has found that it can greatly benefit from the recent shift in the mobile technology toward the use of devices with larger screens.

Two of the devices that have effectively shown that consumers are interested in smartphones and mobile devices that have larger screens include the iPhone 6 and iPhone 6 Plus, which were launched by Apple, last fall. Similarly, the flagship Google smartphone that was recently released, the Nexus 6, features a large 5.9 inch screen.

While addressing the topic of mobile ads, Ramaswamy said that “As phones get bigger the space issue becomes less challenging.” He added that “This is essentially a tablet. People’s ability to navigate sites and fill out forms and such goes up tremendously,” as he withdrew his own Nexus 6 device to illustrate the point that he was making. These larger screen size trends, combined with the new data storage at Google, described in another Wall Street Journal report, indicate that the company is making every effort to overcome the decreasing willingness of marketers to pay for advertising on mobile screens.

Mobile marketing growth 90 percent driven by SMS

Recent research has revealed that it is very clear that text advertising is dominant within this category.

As the global use of smartphone and tablet based ads continues to rise, the Mobile Marketing Association (MMA) has found that it is SMS that has made its way to become dominant within this category.

The use of this type of ad has been credited to the widespread use of smartphones and tablets on a global scale.

For example, approximately 90 percent of adults in the United States own a cell phone of some kind. Among them, an estimated 60 percent, at least, have smartphones. The MMA has projected that it won’t be long before that penetration of smartphones in the U.S. will grow even further and will break the 80 percent mark. As a result of this trend, mobile marketing is being taken very seriously and is experiencing growth at a dramatic rate. This, according to the MMA’s Transparency Market Research (TMR).

This has shown that advertisers are seeing mobile marketing as a much more important way of reaching consumers.

Mobile Marketing - SMSThe TMR stated that “With consumers carrying mobile devices wherever they go, it has become crucial for marketers to target this large consumer base with mobile advertisements and promotions.” It also went on to explain that a firm providing mobile advertising is able to give marketers services that allow them to reach consumers by way of their mobile devices such as smartphones and tablets.

It also expressed that “Each distinct mobile advertising platform contains opportunities for marketers to deliver their message to a broad range of consumers.” Moreover, at the moment, it is SMS that is “cleaning up”.

The report stated that ads for mobile ads can be utilized for sending text messages to consumer cell phones. It explained that such services can also be used for purposes such as for banner ads that will display on mobile apps.

These mobile marketing ads appear at the top or bottom of the page. But SMS is making up more than 90 percent of the total revenue in the market. The reason is that this method comes with some sizeable advantages, including that it allows unobtrusive brief messages to be sent without any issues with privacy.