Tag: mobile shopping trends

This online marketplace appears to be the top starting point for people looking for products.

When it comes to the search for information, Google still reigns supreme, but when consumers have a product in mind, the mobile shopping trends now show that Amazon is the place where they are most likely to start.

A recent study has shown that 45 percent of mobile shoppers look to Amazon first when seeking a product.

While 63 percent of mobile consumers will still use Google when they are trying to find information about a topic or a product, when the time comes that they actually want to make a purchase, their attention is turned to Amazon for that first query, 45 percent of the time. The mobile shopping trends study was conducted in the form of an analysis of tracking data with regards to the decision process of a panel made up of 2,000 mobile shoppers, online. The study was conducted by both Pymnts and Amazon, which are both companies involved in mobile payments.

They discovered some very insightful mobile shopping trends, regarding searching behaviors.

What they discovered was that when consumers want to buy something online 64 percent will begin by conducting a search at an online marketplace, while another 48 percent will begin their effort at a specific favorite merchant. Only 40 percent started a shopping experience by using a search engine.

In terms of mobile commerce, this searching trend does make a great deal of sense, as these devices are not used in the same way as laptops and desktops. Someone who is trying to find a product while using a smartphone is much more likely to be conducting a search for something specific, and may be looking for the item based on their current location, as opposed to absolutely everything that is available online.

While many laptop and desktop users conduct searches with the intention to buy online, mobile shopping trends show that many of their product queries are for products that they want to better understand but then purchase in a brick and mortar shop. They will often try to ensure that the retailer does sell the product, that it is in stock, and that they have the best price that can be found locally.

Much of the future of smartphone based shopping may be designed to cater to this demographic.

The growing number of highly convenient options that are available through m-commerce are starting to become exceptionally appealing to moms, particularly those with very young children and who are struggling to keep up with a hectic schedule.

Retailers that are especially focused on that demographic are starting to make changes to appeal to them.

Among those retailers is Diapers.com. They are currently changing the way that they do business in order to cater to the new m-commerce environment that has become highly popular among their top demographic – moms with babies and toddlers. These retailers are discovering that moms have their smartphones with them no matter where they are and those devices are becoming their go-to option to investigate products, find pictures of rashes to try to identify what is on their baby’s skin, or watching videos to help them to get a cloth diaper technique down-pat.

They are texting pictures to proud grandparents and are using m-commerce to do their shopping.

This has led not only to the convenience of being able to order whatever products they discover that they need, whenever they need it, but research has also shown that when they are overtired, they are also making some rather interesting impulse purchases.

According to the Diapers.com senior vice president of marketing and business development, Michal Geller, “Moms send us stories all the time of nursing her baby at 3 a.m., realizing she’s almost out of diapers or some other essential, placing an order with us through our app, and having the package show up at her door later that day.” Geller added that “Same-day delivery is a game-changer for busy moms,” which is supported by research that has indicated that the diaper market, all on its own, will reach $52 billion worldwide over the next two years.

Though the majority of consumers enjoy taking on mobile shopping at a slower, gradual pace, moms have already established themselves as a considerable demographic that are using this channel on a regular basis to research their purchases, and often to make them, as well.

TechCrunch numbers suggested that m-commerce made up only 1 percent of the complete retail market space in the United States, last year. That said, about half of all Diapers.com purchases were made from smartphones or tablets. That, according to Geller, represents a spike of 25 percent over 2013.