Tag: mobile shopping trends

eBay’s bright mobile commerce future

mobile commerce ebayOnline auction site eBay, Inc is set to become a leader in mobile commerce through auctions as well as Paypal mobile transactions to be processed throughout the coming year.

Mobile commerce for 2013

Market trends for the future can often be found in what people are doing with their mobile phones and other devices. Experts keep a keen eye on the market for trends that point to future success in any sector. Mobile commerce is the hot topic for 2013, with Paypal poised to make record amounts of mobile commerce transactions. eBay has also been successful at integrating mobile capabilities into its auctions, with a full one third of transactions on the site coming from a mobile source.

Established financial institutions like Visa, MasterCard, banks, and Paypal have been projected to be the big winners in mobile commerce in the coming year. Payments can be made by mobile phone by Paypal users, and other institutions are working on or have released similar programs. Paying for auctions with Paypal is commonplace, which means a natural progression towards mobile commerce rewards for all sectors of eBay, Inc.

Mcommerce Predictions

Colin Gillis, analyst at BGC Partners, believes eBay, Inc. is the top dog for e-commerce in 2013. He believes that eBay could one day be worth more than Amazon, a long time top company for online sales. To him, eBay is one of the players that will remain stable and see growth in the coming year, which could pay out in dividends for stockholders.

eBay, Inc. ha shown strong growth in GMV – gross merchandise volume – in the last year and continues to see growth. Some of this growth can be attributed towards new members and an approach to mobile commerce in general. That, along with the projects for Paypal to be a leader in mobile payments, give the company a strong outlook into the new year. Paypal alone is projected to handle over $10 million in mobile payments in the next year. 100 million users have downloaded eBay’s app for mobile phones in the company’s last quarter alone.

Potential problems for eBay include the PayPal Bill Me Later option, which could open up new risks with credit. eBay should also be on the lookout for stiff competition from both online and offline merchants, along with high in-house costs associated with acquisitions.

The growing importance of tablet commerce on evenings and weekends

Tablet Commerce TrendsTablet commerce spikes after work and on weekends, making it a part of the family living room.

Recent studies have clearly shown that evening hours – particularly after 6pm – bring a tremendous increase in the use of tablet computers (based on the number of keyword searches that are performed on Google).

Though many people are inclined to feel that this is an indicator that tablet use is much less important than that over desktops and laptops, as individuals use those larger devices while they’re at work and for a much longer period of time, what it is actually indicating is that tablets are more important than they used to be and there is a specific time in which those users can be targeted.

Tablets have become a part of the family living room and the experience for relaxing in the evening.

While televisions and desktop computers remain important, it is now important to note that 86 percent of American mobile device users are watching shows either on the devices themselves, or are watching them on television while they have the gadgets in their hands.

Despite the fact that the number of options for tablet computers remains relatively small, it is becoming an important part of the content consumption on evenings and weekends. As such, it opens the doors for the integration of several platforms for a fully connected experience.

According to a recent Nielsen study about the role being played by tablets and smartphones for commerce both online and in-store, 79 percent of mobile device owners said that they had used their device at some point in the shopping process.

Among tablet owners, 42 percent said that they had bought something using that device, while 29 percent of smartphone owners claimed that they had done the same. Smartphones are generally the top in-store choice for comparison shopping and research, simply due to their portability, but tablets are more likely to use their devices from home, and to both read and write product reviews.

Tablet commerce is becoming such an important part of online shopping that retailers and marketers are beginning to consider it a unique channel, instead of simply lumping it into the mobile commerce category with smartphones and other wireless portable devices.