Tag: mobile shopping trends

The latest projections from Gartner have revealed that computing anytime and anywhere is impacting buyer choices.

According to the most recent forecasts that have been made by Gartner, mobile commerce is having a considerable impact on buyer behaviors and it predicts that it will have a considerable impact on the shipments of traditional PCs that will be seen from now on.

The report from the company showed that consumers haven’t slowed down their rate of spending.

Instead, the report indicated that consumers have shifted their focus toward mobile commerce instead of stopping the purchasing of the devices. It showed that tablet shipments will be increasing by 67.9 percent this year, bringing them to the point that 202 million units will have been sold.

This mobile commerce shift will occur at the same time that there will be a sudden drop in PC sales.

The considerable decline that occurred in laptop and desktop sales that was already recorded in the first quarter of this year is only the start of a trend. It is the result of a change in consumer preferences. They are more able to meet their wants and needs using mobile commerce instead of through traditional computers. This also indicates that there will be room made for new products that will be reaching the market shelves throughout the second half of the year.

The combined shipment of PCs, tablets, and smartphones, worldwide, are expected to reach 2.35 billion units by the beginning of next year. This represents an increase of 5.9 percent over 2012. The market is, however, being driven primarily by smartphone and tablet sales. To a smaller degree, it is also being driven by ultra-mobiles. PC shipments, on the other hand, were on the decline, instead.

According to the Gartner research vice president, Carolina Milanesi, said “Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets.”

This makes it very important for businesses to begin their own focus on catering to consumers through mobile commerce, as this will be the device that many will be using in order to shop.

An infographic released by Shopzilla has indicated that smartphones and tablets having a meaningful impact.

In the official launch of Shopzilla Inc.’s new monthly online shopping research initiative, the company has published an infographic that has pointed out a number of key trends, including the importance that m-commerce is having to the sales that are being made over the internet.

The first issue of this monthly report is the start of the tracking of key shopping trends online.

The data presented in this e- and m-commerce report and infographic is based on a survey that was conducted directly following purchasing from the Bizrate Insights Network. That network includes more than 5,200 American and Canadian online retailers. This study data was collected from April 24 through April 30, 2013 with the participation of more than 9,000 buyers.

Among the findings of the online and m-commerce trend survey which were included in the infographic were the following:

There were a number of surprising trends from consumers over various e- and m-commerce channels, such as:

• More sales were driven by emails from stores than magazines, Facebook, and blogs and content sites.
• Though desktops continue to lead the way (used by 85 percent of the respondents), 11 percent of the online purchases came from an iPad tablet device. This figure was 20 percent for those with HHI $150K+.
• iPhones performed far less than their Apple tablet m-commerce counterparts, with 2 percent.
• That said, Android phones performed equally to iPhones, at 2 percent, but Android based tablets were far behind iPads, at less than 1 percent.
• Tablets and smartphones based on other operating systems both came in at less than 1 percent.
• Among the respondents, 75 percent said that price helped to influence their buying decisions.
• The respondents said that they’d rather spend than try to be frugal in 28 percent of the cases.
• Thirty one percent felt that they would be spending more in the month following than they did that month.
• Seventeen percent of online purchases were made from the workplace.

The complete findings of the Shopzilla study are available on their website.