Tag: mobile shopping trends

Holiday mobile commerce habits forecasted by Deloitte

This year’s predictions about the way consumers will be shopping over smartphones are out.

Even though smartphone payments have yet to be used by mainstream consumers, this year, mobile commerce is definitely going to be a central part of the holiday shopping experience, if the results of a Deloitte study are accurate.

Consumers will be using m-commerce for virtually every part of their holiday shopping experiences.

Although the main ideas associated with mobile commerce are typically the actual purchase of products and services, it involves a great deal more than that, and it is in those broader reaches of the concept that consumers are most interested. Regardless of where the final sale actually takes place, the smartphone is often a contributor to the rest of the journey. For instance, Deloitte’s survey showed that a considerable 78 percent of consumers plan to use their smartphones at some point during the shopping process, this holiday season. Moreover, 72 percent plan to use their tablets as a part of their shopping process.

Mobile commerce habits expected to be taken on by holiday shoppers include everything from scanning barcodes to buying.

Mobile Commerce - Holiday ShoppingThis thirtieth annual Deloitte holiday survey involved the participation of 4,000 American consumers. Though the study was commissioned by Deloitte, the final report did not actually mention which firm was hired to conduct the research. Moreover, it did not identify the methods used for selecting the respondents.

That said, the results with regards to the way the participants intended to use their smartphones for m-commerce purposes this holiday season included the following:

• Find store locations – 60 percent
• Price comparisons – 55 percent
• Browsing and “window shopping” online – 50 percent
• Product review reading – 46 percent
• Finding and using coupons and discounts – 45 percent
• Product description reading – 45 percent
• Product inventory checking at sites and stores – 43 percent
• Purchasing a product online – 41 percent
• Consulting social networks – 39 percent
• SMS for exclusive deals from retailers – 33 percent
• Scanning product barcodes for more info – 27 percent

It’s clear from this mobile commerce study that consumers are involving the use of their smartphones and tablets at every stage of the shopping process from product discovery to finding the best place to buy it, locating better prices, informing themselves and actually making the purchase.

Driving forces behind mobile shopping decisions discovered

A recent Instart Logic survey has identified the reason behind certain m-commerce habits.

New research has provided a considerable amount of insight into the driving forces behind some of the most important consumer mobile shopping habits, providing a better understanding of what factors come into play when deciding where to spend money.

The research was conducted in the form of a survey by Instart Logic and was conducted in the U.S.

There were 2,000 American consumers who participated in the survey and shared their mobile shopping habits in order to make it possible to better understand what was driving them. The research indicated that consumer confidence in a given brand is heavily linked to the quality of an individual’s experience while taking part in mobile commerce. It was also determined that a clean site that is light and quick to load generates a better response from shoppers.

A large number of people are using their smartphones and mobile shopping features as a part of the choosing process.

Drive Behind Mobile ShoppingThe research findings stated that 62 percent of American adult consumers said that their mobile phones were used at some point in the complete shopping process, from discovery, to product research and even to actually buying the product. Among those who did use their mobile devices at some point in the shopping process, 77 percent said that they used m-commerce as a part of their initial research. Another 73 percent said their mobile devices were used for reading about product information and reviews.

Over three in every four shoppers indicated that using mobile commerce activities was helpful to their shopping success. Among them, 73 percent said they liked the convenience of shopping over mobile devices. Another 72 percent said it was appealing because it was always available.

More than half of the survey respondents said they would be making the same purchases over their smartphones that they would make from within a brick and mortar shop. Among them, 74 percent said that the deciding factor between mobile shopping and buying in person was the price they could find for the product they were seeking to purchase.