Tag: mobile gadgets

A new partnership has formed between the kids’ entertainment company and Kobo ereaders.

One of the global leaders in ereading mobile devices, Kobo, has just announced that it has entered into a partnership with Sesame Workshop in order to make it possible to produce Sesame Street ebooks through its proprietary platform.

This agreement will bring over 50 kids ebook favorites onto the screens of their ereader gadgets.

Some of the titles that are expected to be among the most popularly downloaded to the Kobo ereader mobile devices include “The Monster at the End of This Book”, “How to Be a Grouch” and “Count to 10”. These, among others, are already all available at the mobile commerce Kids’ Store on the brand’s platform.

This will help to enhance the offerings for children over these mobile devices in a meaningful way.

According to the Kobo chief content officer, Michael Tamblyn, in a press release from the company, “We are thrilled to make the Sesame Street titles available to Kobo customers.” He explained that Sesame Street is among the leading global children’s entertainment organizations. Kobo has wanted to create an agreement with the brand for quite some time and Tamblyn stated that they “knew that making their books available to our customers was one of the best ways to round out our Kids’ Store catalogue.”

As a part of the launch of this brand into their mcommerce offerings, the audio ebook “The ABCs of Cookies”, which typically retails for $4.99, will be available to North American readers for $0.99 from this week through until March 22, 2014.

The Sesame Workshop vice president of worldwide publishing, Jennifer A. Perry, explained that the company was happy to launch their eBooks on the Kobo platform, “As it is one of the most popular reading devices around the world.” She went on to point out that their primary goal is to be able to reach children no matter where they are, so choosing this ereader provided them with one of the best possible opportunities with which to achieve that goal.

The Kids Store at Kobo already offers children almost 100,000 titles. Its design makes it easy for kids and young adults to be able to use their mobile devices to find exactly the book that they want to read, whether it is from a bestselling series, a picture book, or a read along.

When it comes to the customer experience, mobile is becoming increasingly important.

According to a report that has been issued by Magnani Caruso Dutton, a digital customer experience agency, based on the recent research that they have conducted, mcommerce is playing a growing role in making hotel accommodation bookings.

The report also made a number of suggestions regarding what hotels can do to enhance this experience.

The research was published in the report entitled “Seeing Returns: Building Loyalty at Hotels Through Digital Customer Experience”. What it showed was that, to an increasing degree, guests at hotels are reliant upon their mobile devices. As such, providing services and options to be accessed by those devices can help to enhance the experience of those customers. This mcommerce can help to improve customer satisfaction and loyalty.

The quality of an mcommerce experience has a notable impact on a guest’s willingness to make a booking.

Within the report, it showed that the quality of the website, mobile app, or other digital tools offered by a hotel has an impact on the decision to book of 72 percent of business travelers to a “moderate” or a “strong” degree. Similarly 64 percent of leisure travelers felt the same way, as did 74 percent of family travelers.

Once travelers arrive at their destinations, they assign a similar importance to mobile commerce and services as they did while they were making their bookings. Seventy four percent would like their hotels to provide them with “substantial” digital involvement in order to be able to improve the experience of their stay. It was especially notable that 80 percent of travelers desired to use their smartphones and tablets in order to learn more about the amenities of their hotel accommodations as well as the establishment’s hours of operation. Seventy eight percent would like to be able to take advantage of local maps over their gadgets.

Moreover, 73 percent expressed that they would like to use mcommerce services and features to be able to bypass the lineups once they arrive at a hotel, by being able to check in using their mobile devices. An equal number wanted to be able to request a late checkout by way of their smartphones and tablets.