Tag: mobile gadgets

Multiple devices are driving mobile commerce forward

A recent study has revealed that many shoppers use multiple portable devices when they buy.

According to the results of a recent study from Criteo, when it comes to mobile commerce, the complete journey from product discovery to the actual purchase can involve several different devices, as opposed to just one, as has been the case with traditional online shopping over a computer.

The data from Criteo indicated that 40 percent of online purchases are now conducted over multiple devices.

This data was compiled as a part of the Q4 2015 State of Mobile Commerce Report from the firm. One of the main findings within that report was that consumers aren’t just using a single mobile device to complete online purchases. It’s true that 60 percent of m-commerce based purchases are currently occurring over smartphones, but Criteo’s data has also indicated that about 40 percent of all online transactions actually involve the use of several different connected and mobile devices that will eventually lead to a purchase. These gadgets include smartphones, but also PCs and tablets.

Mobile commerce is, therefore, dependent on making sure that the shopping experience works across these devices.

mobile commerce - multiple devicesAccording to the Criteo chief product officer, Jonathan Wolf, “Criteo’s quarterly Mobile Commerce Report demonstrates that mobile is an essential component of commerce today, with most consumers browsing and buying across multiple devices.” Wolf also added that “In order to better understand this digitally-savvy consumer, marketers need to stop looking at each device on its own, and start understanding the user behind them. Multi-device behavior is the new normal.”

Among the other key findings from the mobile commerce trends report were the following:

• Of all purchases made online, 4 out of every 10 involved the use of multiple devices before the final checkout procedure was initiated.
• One out of every 3 multi-device purchases reached a completion point over mobile (smartphone or tablet).
• There was a 15 percent year over year increae in mobile transactions from Q4 2014 to Q4 2015.
• Orders completed over tablets have a higher sales value than those completed over smartphones.
• Thirty seven percent of shoppers using desktop or laptop computers will also use mobile devices to browse retailer sites. They often look for products over mobile and buy them over PC.
• Among tablet shoppers, 43 percent use more than one device throughout the length of the shopping journey.

Among the top gadgets for youth is an external battery pack iPad users love

These days, the leading devices have a broad range of form and function to provide.

It feels as though a day can’t go by without another mention of the development of a new miracle gadget, from an external battery pack iPad owners can’t live without, to a mode of transportation small enough to fit into a backpack.

With all the latest technologies, the leading gadgets for youth are more exciting than ever before.

What is possible today, and completely available to today’s teens, and even younger children, are goals that would have been considered entirely out of reach only a handful of years ago. This has brought up the latest generation with an appetite for technology that is nearly insatiable. It’s no wonder something like an external battery pack iPad devices can use to charge more than once is considered to be a vital tool. People simply cannot live without their screens and WiFi connections.

That said, there is a lot more than an external battery pack iPad users need when it comes to top gadgets.

iPad Users - External Battery Pack iPadCheck out some of the latest, hottest gadgets that are appealing to young people right now:

• Creative D100 Portable Bluetooth Speakers – one thing that hasn’t changed is the love that the young generation has for music. It is only the technology used to play it that is different. These speakers allow for a full sound for music and videos, needing four AA batteries for an entirely wireless experience for 25 hours.
• Google Chromecast – this has not just become a new hit but it is now an ongoing one. This provides the opportunity to use a simple stick to stream video on any television with an HDMI port. Suddenly, any TV is a Smart TV.
• Amazon Kindle Paperwhite – this device may not have all the features offered by the Voyage, but it is often considered to be the best device Amazon has released, to date. It is light, durable and it does the trick for a very decent price. Furthermore, reading is easy in virtually any lighting because the screen brightness has been adjusted to perfection. For students, this can make a huge difference.