Tag: mobile commerce trends

M-commerce shopping habits go far beyond the actual purchase

| May 25, 2015

More research indicates that mobile shoppers do their research on smartphones and tablets, but buy elsewhere.

According to the results of a survey that was conducted by TimeTrade, a consumer experience specialist, m-commerce is alive and well, but consumers are not necessarily using it for making purchases as much as they are investigating the products, services, companies, and brands, that interest them.

After they have informed themselves over mobile commerce channels, shoppers will make purchases elsewhere.

The information that consumers are obtaining over m-commerce is usually found over digital and social channels of different forms. The research looked into the buying habits of shoppers, with the intention of discovering some insight that would allow retailers to be able to enhance and polish the experience that they provide to their customers. What the research results have shown was that retailers are discovering that the more personalized the in-store experience can be, the better and more lasting the impression and brand loyalty they crate among shoppers.

This m-commerce trend has caused retailers that had previously been online-only to open up brick and mortar shops.

M-Commerce - Mobile ShoppingEqually, consumers have also stated that when it comes to their own shopping habits, they would still rather go to a physical store so that they will be able to check out the actual product and make their final purchasing decisions. They do enjoy the opportunity to obtain more information about an item that they are considering, by using their smartphones or tablets, but after they have informed themselves, they will often move on to the brick and mortar shop to complete the transaction.

Among the respondents to this mobile commerce survey, 65 percent said that if an item that they want to buy is available at a store that is located nearby, they would prefer to make the trip to that location in order to shop, instead of placing an order over a smartphone or tablet. The primary reason that was given for that preference was that they wanted to be able to “touch and feel” the product before buying.

The respondents also said that when they are seeking to make a purchase, only 13 percent would actually buy over m-commerce, while 42 percent of them had never actually bought anything over a mobile device.

Smartphone trends show increase in consumer mobile shopping and TV watching

| April 10, 2015

The research was conducted in Canada and showed that people like their devices for these purposes.

A new study has been conducted by Catalyst and GroupM that has looked into the latest smartphone trends among Canadian consumers, which has shown that there are certain activities that are beginning to stand out as more commonplace.

The results of the survey were published in a report that was entitled “The Evolving Canadian Mobile Landscape.”

The report is quite insightful with regards to recent smartphone trends, though it is important to note that the sample size was only 1,100 people. The results indicated that there is now a 68 percent smartphone penetration among Canadian adults. This represents a growth rate of 24 percent over what it had been last year. That figure is less than what Canadian wireless carriers reported within their own data. For instance, Rogers stated, last quarter, that among its subscribers, 84 percent had smartphones. Similarly, Bell and Telus reported a penetration of 76 and 81 percent, respectively, among their postpaid customers.

The report also indicated that these are not necessarily brand new smartphone trends, as most owners have had multiple devices.

Smartphone Trends - Mobile Shopping It said that “Most smartphone owners are already on their second or third device,” and pointed out that “In 2014, the mean number of smartphones ever owned by current smartphone owners was 2.12. In 2015, that number increased by nearly 12 per cent to 2.37.” Though the report doesn’t specifically explain why this increase has happened, the decision of the CRTC to require carriers to move into shorter two-year contracts and gradually eliminate the three-year contracts is quite likely to have played a role.

Another potential factor is the average age of mobile device users. Over the last year, it has experienced an increase, particularly when it comes to smartphones, specifically. This, according to the data within the Catalyst report. Among its sample, those who owned that kind of cell phone were primarily within the age groups of 25 to 34 years, and 45 to 54 years.

That said, what was likely the most fascinating about this smartphone trends study was the way in which those device owners were actually using them. Activity while on the go has decreased, while usage while at home has climbed. A growing number of Canadians are engaging in mobile commerce, news article reading, television watching, and Facebook access over these small screen devices.