Tag: iphone 6

Bad news for Apple’s mobile payments initiative

| September 19, 2014

NFC-enabled iPhone 6 will only work with the Apple Pay platform

Apple has some bad news about the iPhone 6 and Apple Pay. The famed technology company recently revealed its new device and mobile payments service, both of which have been well received by consumers. The iPhone 6 garnered praise for its inclusion of NFC technology, something that iOS users have been wanting for some time. The NFC-enabled iPhone will allow consumers to make use of a variety of mobile commerce platforms, or would have done if not for Apple Pay.

Apple is closing off the iPhone’s NFC chip to developers during the initial launch of the device

The NFC chip embedded in the iPhone 6 will only work with the Apple Pay platform. Apple is opting to keep the NFC chip closed off from developers during the initial launch of its new device and service. This is similar to what Apple did with its Touch ID biometric sensor that was introduced with its previous iteration of the iPhone. Though Apple has declined to comment on its future use of NFC technology, sources have confirmed that the company’s use of NFC will currently be restricted to Apple Pay.

NFC technology continues to make up the backbone of mobile commerce

Apple Mobile Payments - NFC TechnologyNFC technology has made up much of the infrastructure that supports mobile payments. This technology allows for digital information to be transmitted over short distances, which is ideal for mobile commerce solutions. The problem with NFC-based systems is that they can only be accessed using NFC-based devices. So, a device that is not equipped with an NFC chip cannot use a mobile commerce solution that makes use of NFC technology.

Apple has a troubled history with NFC technology

Apple has had some concerns regarding the security of NFC technology in the past. Some platforms have fallen prey to malicious attracts, some of which have exploited NFC in a way to gain access to consumer financial information. Apple may still be leery of this technology, which is why it is limiting its use of NFC to the Apple Pay platform.

Apple may fall behind in Japanese mobile payments

| September 16, 2014

Apple could have trouble engaging consumers in the Japanese market

Apple is having trouble finding traction in the Japanese mobile payments space. The country served as the launch for a pilot project from the company. The project focused on mobile payments, using the iTunes platform as a way to make purchases. Recently, Apple unveiled its new iPhone 6, which will be the company’s first official foray into the field of mobile commerce. In Japan, the device was received with relatively modest interest.

Mobile commerce has been around for more than a decade in Japan

Mobile payments have been around in Japan for more than a decade. The country is often considered to be the birthplace of mobile commerce, largely due to the high adoption of smartphones and other mobile devices among Japanese consumers. As mobile devices became more common, Japanese consumers began to demand new mobile-centric services. As such, businesses began embracing the mobile space and accepting payments that were made from these devices.

Consumers have a great deal of experience with NFC-enabled mobile devices

apple - mobile paymentsMany mobile devices in Japan are equipped with an NFC chip called Felica. This chip was first introduced to the market in 2004 and now has a home in nearly every mobile device sold in the country. The iPhone had been one of the very few devices sold in Japan that did not have a Felica chip installed in it. This will change when the iPhone 6 hits the market, but whether or not it will be able to compete with other, more well established mobile payments platforms is uncertain.

Japanese consumers show modest interest in the iPhone 6 and its capabilities

Japanese consumers have had years to get comfortable with mobile commerce. They have come to expect many things from the mobile platforms that they use on a daily basis and platforms that do not meet these expectations do not last long in the market. Apple has limited experience when it comes to mobile commerce, and this has placed the company in a precarious position when it comes to engaging Japanese consumers.