Tag: India smartphones

Android One smartphones launched in India

Google’s new mobile devices will cost just over $100.

At the beginning of the week, Google unveiled the first smartphone from its “Android One” initiative in India, a plan which is intended to increase sales in prime emerging markets by introducing mobile devices that have quality software and are low in cost.

Google is aiming to provide mobile users in developing economies with online access in an affordable and reliable way.

After launching its phones in India, by the end of the year, the company intends to expand Android One to the Philippines, Indonesia, and other countries in South Asia and will expand to even more countries in 2015.

Google has teamed up with Acer Inc., Panasonic Corp. and HTC Corp. to develop more devices under its new platform. The company is aiming to better the software and hardware quality with Android One, to give handset manufacturers a framework.

At the India launch event in New Delhi, Google’s senior vice president who oversees Android and Chrome units, Sundar Pichai, told reporters that “When (handset companies) look to make a phone, they will get a menu. They can put together a device in a much quicker fashion, knowing we’ve already tested the software.” Pichai also said that “The pace at which users are adopting the Internet is unprecedented.” He added that “Almost all of this growth that is happening in India and the world is due to mobile [phones].”Android One from Google launched in India

Android One will give Google greater control over its operating system in emerging markets.

At present, India and other emerging markets have many cheap smartphones, which run diverse and, to some extent, customized versions of the Android OS. The trouble is that all of these different Android variations make the mobile devices subject to glitches and it makes it difficult for Google to have any control over its platform. With Android One, however, all of the software upgrades would come right from Google, which gains it more control over the operating system, providing users with service that is consistent.

In India, there are a minimum of 80 smartphone brands. Analysts say that if Google wants to compete it is going to have to do more than release a low-cost device. One of the ways Google intends to stand out from the competition is it is working on customizing web content, so it is better suited to a wider range of Indian consumers. Android One smartphones support seven Indian languages. In addition, Google is working on giving users the ability to watch YouTube videos without the internet, as accessing the web can be unreliable and expensive in the country.

Mobile advertising growth in India is accelerating at record speed

India’s mobile ad impression volume has grown by over 200% since 2013.

According to Opera Mediaworks’ State of Mobile Advertising report, since July 2013, India’s mobile ad impression volume has increased by 260%, making the country the most powerful driver in the Asia-Pacific market in this field, and the record growth is largely due to the rise in smartphone users.

Android is, without a doubt, the dominate platform in India.

There has been a huge shift across the country, with Indian consumers advancing from feature phones to smartphones. According to the report, the market is almost completely dominated by Android, which has a 41.7% share compared to iOS’ 0.4%.

The report from Opera Mediaworks learned that social apps and social sites rank as the most popular in terms of usage, which is consistent with the worldwide trend. However, for Indian users in particular, apps, education and gaming sites, and mobile app stores are a close second to the most popular trend.

Simple banner ads are the most common form of mobile advertising used.

mobile advertising growth - IndiaEven though the ads that are used the most are common banner advertisements, sophisticated rich media ads are being used more and are finding success. The report found that even though rich media only makes up 3.2% of impression, these ads drive 26.6% of revenue.

Almost half of all ad impression (48.1%) were advertisements for mobile devices and games. That being said, classified ads also made up a significant percentage, with one in five impressions designed for the direct sale of personal transportation, such as bicycles, motorcycles, trucks and cars.

The CEO of Opera Mediaworks, Mahi de Silva, commented that future opportunity was the “biggest trend” that the report identified. The CEO elaborated by saying “Mobile users in India, who have shifted to smartphones, have done so with Android, and we can see that those users are far more interested in categories like News & Information, Arts & Entertainment and Business, Finance & Investing than the India average.”

Among other subjects, the Opera Mediaworks report, which is the leading mobile advertising platform’s first India-focused report, included data on mobile consumption patterns, mobile device adoption, and ad types in the sub-continent.