Tag: India smartphones

Mobile advertising revenue in India takes the lead among Asia Pacific nations

The country is already the fastest growing market for smartphones and is now leading in ad earnings.

India has now become the top APAC (Asia Pacific) market in terms of the speed of growth of smartphone ownership and with that, the country has now risen to the point in which it is also leading in the area of revenues generated through mobile advertising.

This trend is being credited to a considerable change in the country’s online marketplace due to smartphone ownership.

A rapidly growing number of mobile device owners have turned away from their old feature phones and have purchased smartphones in order to be able to take advantage of a whole range of additional features. That said, digital marketing trends in the country are also pushing a rising number of marketers, retailers, entrepreneurs and even filmmaker to look to mobile advertising in order to reach this growing number of consumers who don’t go anywhere without their smartphones.

A new report has shown that in India, the mobile advertising opportunities are rising to an astronomical level.

Mobile Advertising - IndiaThe Mobile Marketing Association (MMA) and Opera Media Works have released the results of their Q3 State of Mobile Advertising research in which they discovered that “In India, 75% mobile users have smartphones. Even in markets where the transition from feature phones to smartphones has been slower (Vietnam, Indonesia and the Philippines), about half of the mobile user base has moved to smartphones.”

Furthermore, among the smartphone based users of the global mobile ad platform from Opera among s6 countries in the APEC region, it was found that the top operating system among smartphone owners is Android, with a massive 67.1 percent market share of mobile ad impressions.

Dr. VIkas Gulati from Opera Mediaworks Asia explained that in terms of mobile advertising, it is video ads that are truly paving the way for monetization throughout the APAC region. That format is drawing attention, engaging people and is “ultimately converting consumers.” Gulati added that “India leads in over all traffic and the top three categories for ad impressions are Mobile stores and career portals, social networking sites and apps, and sports.”

Mobile technology frustrations grow in India with regularly dropped calls

The explosive growth of telecom and weak infrastructure are posing a threat to Modi’s plan to connect rural and urban India.

Mobile technology has been taking off in India with a vengeance, but the dream that Prime Minister Narendra Modi has been aiming to realize – to bring steady connections to urban and rural regions of the country – could be threatened due to a number of common struggles.

Almost one billion people in India have connected to the country’s cell phone services over the last ten years.

This has been a part of the mobile technology revolution that has been occurring in the country. It has brought India to the point that they are the second largest market in the world for wireless phones. However, a recent combination of rapid growth and the poor wireless infrastructure has also meant that the hopes the country has had to expand its mobile network reach has become exceptionally difficult and frustrating to device users.

The current mobile technology situation in the country has earned it the nickname of the “call-drop nation”.

Mobile Technology FrustrationThe regularly dropped calls is currently affecting people in all social statuses and income levels. The help line run by the government in order to allow for consumers across the country to register complaints has now reported that dropped calls are among the leading grievances that have been registered over the summer. It has become national headline news and has even led to the creation of a popular social media hashtag campaign called #NoCallDrops.

Though this problem has been growing steadily worse as mobile connections have been getting worse, the issue has been catapulted into the spotlight over the last few weeks after dozens of cell towers in the country’s capital were deemed invalid by the municipal corporation. This brought the three largest mobile device makers in India before a parliamentary committee in the hopes of discovering a solution to this widespread issue. Modi has called to his officials to repair this problem.

According to mobile technology consultant Prasanto K Roy, “India’s mobile network is under tremendous stress,” adding that “if we fail to address mobile connectivity problems, it will directly hit the government’s Digital India initiative.”