Tag: geolocation tech

Geolocation technology is bringing doctors and patients together

| August 11, 2014

A new mobile app is using location based tech to make sure that the ill can find the medical services they need.

Geolocation technology has been shown to be successful for use in mobile marketing and in specific programs such as ride sharing services, but this tech is now also branching out into health care as a location based app makes it possible for patients to use their smartphones to arrange for house calls from a physician.

The smartphone service, called Pager, is currently available only to patients living in Brooklyn and Manhattan.

The intention of the service is to start spreading outward into other cities by 2015. This geolocation technology based app has only just launched in May, but is becoming quite popular among mobile device users. The tech behind the application was designed by Oscar Salazar, the co-founder of Pager, who had also previously been an engineer on the team that was behind the creation of the on demand ride share technology that is now used by Uber.

Salazar used his knowledge of geolocation technology to come up with a new service along with two other entrepreneurs.

Geolocation Technology - app for medical servicesTogether, the group of three people managed to raise $3.5 million in investment capital in order to create and launch the Pager mobile app. The marketing director at Pager explained that “We do share some of that [Uber] DNA.” He also added that through the use of this service, “Our doctors come to you. It’s on demand.”

This startup has joined a rapidly growing health care trend that has seen patients looking to try to step away from the experience of primary care clinics and hospitals, in order to receive “convenience care.” That sector involves a number of different types of service, including urgent care clinic based episodic treatments. However, many people are also starting to see the opportunity presented by care offered in a person’s own home through the use of video conferencing, email, remote health monitoring, and – through this service – actual house calls.

Patients and insurance companies, alike, have been working hard to steer health care out of emergency rooms, where the highest treatment costs are generated. With geolocation technology, this is becoming possible, even without having to call ahead to schedule appointments or sit around for ages in a waiting room.

Location based marketing service offered by the Weather Company

| June 11, 2014

These ads would tell marketers when consumers have entered their shops, instead of requiring clicks.

The Weather Company has now entered into a new location based marketing partnership that is allowing it to connect its smartphone based ads with the real world so that clicks won’t be required as it will bring consumers to physical stores, instead.

This has been made possible due to an agreement with Placed Attribution, an analytics company.

Together, the Weather Company and Placed Attribution make it possible for advertisers interested in location based marketing to be able to actually see how many people are entering physical shops as a result of the smartphone based advertising campaigns that they have launched. This allows them to step away from many of the currently used attribution methods that are applied to online ads.

The Weather Company feels that this location based marketing shows advertisers when they are effective.

Location-based marketing serviceAccording to Alex Linde, the Weather Company’s senior vice president of monetization, “If we want marketers to spend their money on the Weather Company, we need a way to show them it’s effective.”

Currently, one of the top methods of judging whether or not a digital ad is actually effective is through the number of clicks that have directly led to a desired action such as a registration, a subscription, or a sale. While this can be useful information, there is no way of knowing exactly how accurate it may be. For example, it could leave marketers exposed to fraud or it may lead them to optimize their campaigns for the wrong metrics. The Weather Company is hoping that this problem will be solved through their geolocation technology strategy.

Linde explained that “In a lot of cases, there’s no correlation between clicks and store visits, so trying to optimize for clicks is a false economy.” He also pointed out that this location based marketing strategy “is a great way to validate the true value of publisher inventory as it doesn’t concern itself with clicks and would fail to work if the ads were not seen.” As 120 million mobile app installs of the Weather Company’s app have already occurred and this is paired with the panel of 150,000 people from Placed Attribution, a powerful opportunity is created.