Tag: emarketer

Some of eMarketer’s latest stats are now showing that this year will already reach $15.5 billion in SMM ad revenue.

It is no great surprise that social media marketing is increasing in its use, but according to research from eMarketer, this form of advertising is also consistently breaking spending records and will continue to do so for the foreseeable future.

Advertising over SMM is expected to reach a tremendous $36 billion by the year 2017.

This represents a tremendous amount of growth from what is predicted for this year. The research from eMarketer also indicates that the social network that will be experiencing the greatest benefit from this advertising trend will be Facebook. As the popularity of these networks continues its increases among consumers, advertisers are catching on to the potential at a growing rate. This is causing them to spent more in order to be able to make contact with their target market in a more meaningful and effective way.

This year, advertisers around the globe wills spend nearly $24 billion on social media marketing.

The eMarketer research has predicted that this will represent an increase of 33.5 percent over the spending for social media advertising, last year. In only two years from now, the use of social media for ads and marketing will make up 16 percent of the worldwide digital ad spend.

The top spenders on SMM will be located in the United States and Canada, where it is anticipated that marketers will be boosting their payments to the various social networks by a whopping 31 percent in 2015, alone. This will bring the amount of spending on that medium up and beyond the $10 billion mark for the first time in history.

When looking at it from the perspective of the breakdown for individual users, this actually represents a spend of over $50 per user throughout the social networking universe. That amount has been predicted to rise to reach $71.37 per user within the span of the next couple of years, said the data and forecasts in the eMarketer report.

The market that will come in second for social media marketing spending in that time will be the Asia-Pacific region, where there will be a predicted spend of $7.4 billion. Third place will belong to Europe, where they will spend $4.74 billion.

The results of a recent market analysis has shown that different regions and platforms see different spend rates.

Mobile advertising is taking off in virtually every market around the world, but the operating system that is targeted seems to have a considerable impact on the amount of spending that is being invested into that particular channel.

The results of a recent mobile marketing analysis has revealed that Android currently leads the way.

When it comes to impressions over mobile advertising, Android is the current winner, with 62.7 percent of the global market during the fourth quarter. Comparatively, that same figure was only 37.7 percent during the same quarter in 2013, which shows a massive shift in dominance in that area. These stats were cited by eMarketer, as per the data that was collected by the Opera Mediaworks mobile ad platform.

Apple’s mobile advertising share over iOS fell substantially to 27.2 percent from having been 43.4 percent the year before.

Still, while impressions may have fallen considerably over iOS, Apple still maintains dominance in another area of mobile marketing. That is in the revenue generated through that channel. In fact, iOS represented 51.7 percent of the global mobile ad revenue during last year’s final quarter. Comparatively, Android held 41.2 percent of the market, which isn’t too shabby, but that is clearly notably lower than Apple’s percentage.

Still, the trend does show that even in revenues, Apple slipped, while Android climbed. The year before, in terms of mobile ad revenues, iOS had held a 55.7 percent share in the last quarter, while Android had only 37.7 percent.

Among the explanations for this mobile advertising trend is that iOS remains a more powerful force in developed markets, where the ad spend is higher. Therefore, while Android may have held onto 84.4 percent of the smartphone shipments in last year’s third quarter (says IDC data), the notably smaller 11.7 percent share held by iOS happens to be located primarily in a part of the world where the ad spending is notably higher. This means that every iOS device presents a bigger mobile ad spend than each individual Android mobile gadget.