Tag: emarketer

Mobile commerce spending is exploding in China

| August 5, 2015

Report shows that mobile spending is accelerating throughout China

Mobile commerce spending is on the rise in China, according to a new report from eMarketer. The report highlights the growing prevalence of smartphones and tablets among consumers. More consumers are beginning to use these devices to shop online and purchase products. As such, mobile commerce has begun to see explosive growth in China, particularly because large retailers and banks are beginning to show support for mobile spending.

Mobile commerce spending expected to hit $334 billion by the end of this year

The report from eMarketer predicts that mobile commerce spending through smartphones and tablets will reach $334 billion by the end of this year. This represents a record increase of 49.7% in total e-commerce expenditure. The report estimates that retail sales in China’s mobile space are 450% higher than those being made in the United States. Several retailers in China, particularly the country’s largest e-commerce company Alibaba, have begun embracing the concept of mobile commerce and have been showing stronger support for mobile shopping overall.

Companies are looking to bring mobile commerce to China’s rural communities

Mobile Commerce Spending in China on the RiseWhile mobile commerce is thriving in China’s largest cities, retailers are beginning to branch into rural communities in order to support the further expansion of mobile shopping. Alibaba is working to engage rural communities, where the rate of e-commerce growth is outpacing that being seen in major cities. The company has partnered with China Telecom to launch a low-cost smartphone for those living in rural parts of the country. These smartphones will provide consumers with a way to shop online and purchase products that they are interested in.

Companies are investing more heavily in the mobile space in order to engage new generations of consumers with smartphones and tablets

Mobile commerce spending is likely to continue expanding in China, as the country retains its position as a leading mobile market. Companies like Alibaba have helped mobile shopping thrive throughout the country and they are expected to continue investing in the mobile space in order to effectively engage an evolving group of mobile consumers.

Instagram is winning the mobile marketing fight

| July 30, 2015

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

Mobile Marketing - InstagramAccording to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.