Digital commerce is gaining more attention than it ever has in the past. As more people begin to base their lives on mobile technology, they are finding ways to shop for and purchase products online using little more than their smartphone. E-commerce has long been a growing market, but the growing interest people are showing in mobile payments has lead to a boom in the digital world.
In the coming years, digital commerce may play a significantly bigger role in the retail market than it already does. Many retailers have already taken note of the importance of having an Internet presence, but relatively few have invested heavily in the e-commerce space. Retailers have long relied on traditional forms of engagement, seeing the digital world as a potential threat to their brick and mortar stores. In the coming years, these retailers may have to revise their outlook on the digital world if they want to keep engaging consumers effectively.
A recent report from eMarketer shows that mobile payments are playing a bigger role in the retail space. The report shows that, in the U.S. alone, mobile commerce revenue is expected to reach $118 billion by 2018. This growth is due to the growing number of people that are using smartphones throughout the country. An estimated 25% of the country’s adult population currently owns and uses a smartphone for mobile commerce.
In India, mobile shopping is becoming more popular. The country has become the fastest growing e-commerce market in the Asia Pacific region, according to a study from Gartner. Retailers are beginning to embrace the fact that they have to find ways to engage consumers in new ways or risk losing to their competition. As such, they have begun adopting mobile engagement strategies.
While digital commerce is growing in power, traditional commerce is still favored by most consumers. Many people are interested in the convenience that the digital space has to offer, but are not convinced that a smartphone can replace their credit or debit cards. This ideology may change in the future, especially as digital platforms become more robust and convenient.
Digital commerce is here to stay and as more people get their hands on mobile devices, the issue of security is becoming more important. Most people have no problem buying things online, so they don’t take time to worry about security. It only takes one misstep to fall prey to exploitation, however, and that could have serious financial consequences. There are some ways you can protect yourself, of course, and it might be worth your time to make sure you’re safe online.
- Be Careful About What You Share
Sharing anything online should be done with caution. Information isn’t always safe, and there are malicious groups out there that would use any information you provide for personal gain. Be careful about sharing personal info with third party groups that claim to represent retailers and be especially cautious about who you share your mobile device with. When you hand over your mobile device, the person using it could easily access any financial information you have stored on it.
- Watch Out For Suspicious Sites
Not all websites are safe. Some exist for the sole purpose of stealing your information by disguising themselves as reputable e-commerce portals. One way to ensure the legitimacy of a website is to look at its URL. If you’re going to make a transaction online, look for the “https” at the beginning of a URL. This means that the site is encrypted, meaning that it has some degree of legitimacy. Even sites with an “https” can be fraudulent, however, either because they’ve been compromised by a malicious group, or for a wide range of other reasons. When in doubt, you can always search a company’s reputation on the Internet.
There are many dangers that lurk in the digital world, and not all of them are readily apparent. Being suspicious of something doesn’t mean you’re being overly paranoid, it just means that you’re being safe. You can find out a lot about a company by looking them up online. If there’s a lack of information online, that may be a sign of trouble. If you’re dealing with an organization you don’t trust, make sure you record all purchase information. This could come in handy if you have to combat a fraudulent charge in the future.
Being safe online can be a time consuming process, but the consequences for not protecting yourself could be much worse than you imagine. For the most part, buying things online is simple and not dangerous in any way, but taking the time to protect yourself could help you avoid problems in the future, especially if you ever attempt to purchase from a company you’re not familiar with.
