Tag: digital commerce

New trends power the growth of mobile payments in the UK

Retailers are becoming more mobile-centric as a result of emerging trends

New trends are emerging in the United Kingdom digital commerce space. A growing number of retailers are beginning to focus their efforts in the online world, finding ways to make the shopping experience more convenient for consumers. As such, they have begun embracing mobile payments, which allow consumers to make purchasing from their mobile devices in physical stores and online. This move toward mobile-centric commerce is being encouraged by consumers that are beginning to rely on their smartphones and tablets more in daily life.

E-money is beginning to bring more convenience to the world of commerce

As consumers begin to base more of their lives on mobile technology, they are looking for ways to make their shopping experiences more convenient. This has lead to the emergence of e-money, which is the digital representation of their funds. For some, using electronic money is considered safer and faster than using physical forms of payment. Digital currency is also more easily managed by some consumers, which makes it a more attractive option than physical currencies. E-money is becoming particularly popular among those that favor mobile payments.

Biometric technology could help mobile payments thrive

Mobile Payments - biometricsBiometric technology is also becoming more popular in the United Kingdom and the rest of Europe. A recent survey from WorldPay suggests that 49% of European consumers are willing to participate in mobile transactions that are protected by biometric technology. This technology allows consumers to authenticate a transaction using their fingerprints or other biologic information, such as their voice. A growing number of retailers and banks in the United Kingdom are beginning to embrace this technology because of the security it can bring to the mobile payments space.

UK retailers want to mimic the mobile success of their US counterparts

These trends are likely to bolster the attractiveness of mobile payments in the United Kingdom. Many retailers in the UK have taken note of the success that their counterparts in the United States have found in their mobile efforts. Many of these retailers are following the example of those in the United States, making efforts to become more mobile-friendly.

Report highlights the growth of mobile commerce during the 2014 holiday season

ChannelAdvisor releases report showing that online merchants had a successful holiday season

ChannelAdvisor has released its latest report concerning the performance of online marketplaces during the holiday season. Companies like Amazon and eBay have performed well during the 2014 holiday season, particularly because of their focus on mobile commerce. According to the report from ChannelAdvisor, online marketplaces say a 16.2% increase in digital sales during the holidays. Much of this growth came from mobile shopping, as consumers opted to use their smartphones and tablets to purchase products rather than visit physical stores.

Amazon saw an increase in online sales during the holidays, with some of its growth powered by mobile commerce

Amazon saw a 26% increase in sales among same-store merchants. These merchants fall into the category of those that have been selling through Amazon for at least one year. Amazon saw significant growth in online sales because of its aggressive promotional deals, which were launched at the beginning of December. Some of these deals were offered to mobile consumers specifically, creating an incentive for consumers to participate in mobile commerce.

Mobile shopping continues to gain momentum among consumers and businesses

mobile commerce - holiday seasonMobile commerce proved quite popular during the holiday season because of its convenient nature. Many consumers opted to shop on their mobile device in order to avoid the chaotic crowds that surge to physical stores during the holidays. By shopping on a mobile device, many consumers were able to purchase products from the comfort of their homes, or while traveling, and these products could be delivered to a destination of their choosing.

Online retailers are beginning to focus more heavily on the mobile commerce sector

Online retailers have been engaged in e-commerce for several years, but they are relatively new to the mobile commerce space. These companies have managed to engage mobile consumers effectively during the holidays, which has granted them some significant momentum going into the new year. Consumers are likely to continue using their mobile devices to shop online, especially as mobile commerce platforms become more engaging and offer better experiences.