Tag: Buzzcity

Convenience is driving the growth of mobile commerce

Report shows that consumers favor the convenience of mobile commerce

BuzzCity, a global mobile advertising network, has released a new report that highlights the growing popularity of mobile commerce. Many consumers have become interested in using their smartphones and tablets to shop online. The reason this is becoming attractive to consumers is because of the convenience that mobile commerce represents. According to BuzzCity, convenience is one of the factors influencing the interest consumers have in mobile shopping.

More people are expecting to spend their money through mobile devices

The report from BuzzCity shows that one in five consumers expected that more than have of their spending will come through a mobile device of some kind. Consumers appear to favor small purchases over larger ones. Approximately 18% of consumers noted that the variety of products available to them through mobile commerce is also a reason that encourages them to make purchases through a mobile device. The fact that they can do this shopping at any time and wherever they may be is one of the most attractive aspects of mobile commerce for consumers.

Consumers favor mobile websites over those that are not optimized for mobile viewing

Mobile Commerce - Mobile Shopping ConvenienceAccording to the report, 19% of consumers said that they would not use retail websites that are not optimized to be viewed on mobile devices. These sites offer a poor shopping experience, making it difficult for consumers to make purchases with their smartphones or tablets. Notably, tablets are becoming a very attractive option for those interested in mobile commerce because these devices have larger screens that make the shopping experience more enjoyable.

Consumers remain concerned about the security of their personal information while using mobile commerce platforms

While consumers are showing more interest in mobile commerce, they are also concerned with the overall security of online platforms. Those participating in mobile shopping are not convinced that mobile commerce platforms are able to protect their financial information. Companies involved in the mobile commerce space are working to improve security in order to effectively protect consumers and new technology is being used to keep sensitive information safe.

Mobile advertising is on the cusp of great things in Malaysia

According to a BuzzCity report, marketing over smartphones and tablets is on the edge of exploding.

According to the results of a recent forecast released by BuzzCity, Malaysia looks as though it will be an exceptionally promising marketplace when it comes to mobile advertising, as smartphone penetration continues its impressive growth, and as a rising number of marketers tweak their budgets to place a greater focus on this channel.

The prediction suggested that traditional websites will continue their importance, but mobile will be increasing.

Dr. K.F. Lai, the chief executive officer and founder of BuzzCity stated that companies will be boosting their digital presence through the use of traditional websites, as well as through mobile advertising, smartphone optimized websites, and native apps. He added that “Advertisers are also adjusting budgets to spend more online – particularly on mobile.” According to Lai, 82 percent of web users in Malaysia are already using their smartphones to watch online videos, and they predict that advertisers will seek to take advantage of this attention.

For that reason, mobile advertising for the Malaysian market will likely consist greatly of video ads.

Mobile Advertising Marketing - CouponThis will likely be especially true in the form of web series mobile video ads. Lai explained that in the Malaysian marketplace, there is a notable gap between online ad spending and online media consumption. He said that “Given this point, our job is to continue to raise awareness and help educate marketers and advertisers about the huge digital opportunity and how they can maximize their budget in this space in a variety of ways.”

He sees the greatest growth as being in mobile marketing, which was driven by the shifting trends in online commerce within Malaysia. He pointed out that in the second quarter, his company released their global online shopping survey results. That research was conducted in collaboration with the MMA (Mobile Marketing Association). Malaysia is following trends toward mobile ads, as Is the case in the rest of the world, and this is altering the way that consumers are choosing to shop.

Mobile advertising has a very large opportunity in Malaysia, where 78 percent of the people surveyed said that they were already shopping online. Among those, almost half were using their smartphones or tablets to buy products and services.