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Augmented reality glasses from Sony are attractive and coming soon

Dan Gendro | February 23, 2015

The wearable technology gadget will be sold for $840 and has been receiving high praise for its style.

Sony has been tossing various ideas for augmented reality headsets around for the last while, in order to provide competition for the Google Glass, but now that the competition has taken a step back, it appears to be a strong time to be able to launch its own device into the market.

For a while, Sony had been thinking about a type of clip-on headset but now it will be a full set of glasses.

The SmartEyeGlass SED-E1 Developer Edition is not yet a consumer product, but it was previewed a number of months ago and it will be arriving in ten different countries. As of March, it will be available in those nations for $840 (¥100,000 yen, or €670). Sony is calling its augmented reality glasses “holographic waveguide technology” that is built into 3mm AR lenses that are worn like typical eyeglasses and that display content directly in the eye line of the wearer.

These augmented reality glasses from Sony are not the first entrance of the brand into wearable technology.

That said, it is the first step into the market in the form of glasses. A demo video for the device was recently released to provide more details about the gadget. This device is moving forward at a time in which the industry is still waiting for the HoloLens from Microsoft, as well as the next version of Glass, the current version of which is no longer being manufactured.

The SmartEyeGlass SED-E1 looks notably more like HoloLens than Glass, as it has a basic green monochrome text display and an up to 15fps diagram display. It also has a3MP camera built into it, making it possible for video and pictures to be taken. This makes it possible for developers to use images taken through the wearable technology in the creation of their apps.

These augmented reality glasses are compatible with Android smartphones and feature a speaker, microphone, battery (providing 80 minutes of life when the camera is active, and 150 minutes without it), Bluetooth, touch controls, and NFC technology.

Twitter and Facebook are seeing things through wearable technology glasses

Julie Campbell | February 16, 2015

Google Play now boasts a version of both of those social network apps that has been optimized for SmartEyeglass.

Sony didn’t give very much information with regards to the release of its SmartEyeglass wearable technology product when it was at the CES back in January, but it looks as though things are coming very soon, if you base things on the moves of two large social networks.

Facebook and Twitter have both released mobile apps on Google Play meant for these smart glasses.

These wearable technology glasses work with augmented reality, worked into a headset that is linked with an Android based smartphone. The most recent speculations have been that the device will finally have its launch in certain markets before March comes to a close. There haven’t been any details released with regards to its price. When compared to Google Glass, these wearables appeared to be larger and sturdier.

The fact that social media apps are being released for this wearable technology is a good sign for the gadget.

Wearable Technology - smartglasses Both the Facebook and Twitter apps are ready to be downloaded even more than a month ahead of the expected release date of the device, itself. The social media mobile apps were also both created for Google Glass, although right before Google announced that it was putting its glasses wearables manufacturing to a stop, Twitter had already withdrawn its own application for that device.

The Sony SmartEyeglass is going to work with any type of Android 4.1 or higher device. The release of these augmented reality wearables is an important one not only for Sony, but also for the category, as a whole. Until now, there have been a few very small and limited releases of smart glasses, on top of the most widely recognized limited release of Google Glass.

As a growing number of new entrants make their way into this sector of the wearable technology market, it will help to build the interest among consumers, as is already the case with smartwatches, which are slow to take off, but that are still seeing a steady growth in purchases (and which is only expected to improve with the Apple Watch release, this spring).