Tag: apple smart watch

Apple Watch sales may not be as hot as they’d seemed

Reports are showing that the sales for the smartwatch aren’t reaching break-even volume for a supplier.

Media reports are circulating wildly stating that an Apple Watch supplier has not even managed to reach the sales figure required in order to break even, which is stated to have been 2 million units per month.

Advanced Semiconductor Engineering Inc. is indicating that the smartwatches aren’t selling.

The Wall Street Journal reported that the Taiwanese supplier that is responsible for assembling all of the sensors and chips of the Apple Watch into its tiny case (called the system in package, or SiP). A subsidiary of Advanced Semiconductor Engineering (ASE) has told investors that their break even volume is 2 million monthly units, and they have not even been able to reach that level. This, according to a Bernstein research analyst named Mark Li. The subsidiary said that it did not once reach that volume during the second quarter of this year. Moreover, it is not expecting to do so in the third quarter of the year.

This is not promising for the Apple Watch as it is traditionally the third quarter that production becomes busy.

Apple Watch Sales Not as Good As ExpectedThe reason is that producers are typically gearing up for the holiday shopping season when sales will usually spike significantly. However, if this supplier doesn’t expect to hit break-even figures during the months that prepare for the holiday shopping season, then it suggests that the expectations for the sales of the smartwatches are not all that promising. The subsidiary did not say that it expected to reach break-even volumes for the last quarter of the year, but apparently no commitments have been made to suggest that it will, as of yet.

Within a note that was written by Mark Li to Bernstein clients, he found the shortfall in sales of the wearable technology device to be disappointing. He also stated that he’s already had low expectations for the smartwatch, but that even he was very surprised at the fact that it didn’t even manage to reach break-even levels.

This Apple Watch news becomes even more insightful when understanding that companies such as ASE nearly never fail to reach break-even volume, particularly during their third quarter.

The Apple Watch is making its way into more countries

As this month continues, the smartwatch is entering a broader range of nations around the world.

The maker of the iPhone is gearing up to make a global splash throughout July as it brings its Apple Watch to a wider number of countries, appearing here and there throughout the world.

The smartwatches have already taken their first steps into a handful of countries as of the end of June.

During the last week of June, the Apple Watch made its way into Mexico, Italy, Spain, Switzerland, Taiwan, Singapore, and South Korea. That said, July is going to be a defining month for the first wearable technology that the iPhone maker has ever sold. By midway through the month a number of additional countries will also be added to the list so that consumers there will be able to purchase their own wearables from the brand.

The Apple Watch will reach three more countries as of July 15, where the wearables will generate excitement.

Apple Watch in more countriesJuly 15th will be the day that consumers in Sweden, the Netherlands, and Thailand will have access to the Apple smartwatch, as well. Aside from the countries that have already been mentioned, the wearable technology device is also already being sold in the United States, of course, as well as Canada, Australia, the United Kingdom, France, Germany, China, Hong Kong, and Japan.

The senior vice president of operations at Apple, Jeff Williams, explained that “The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world.”

The Apple Watch is considered by many to be the device that will be defining the wearable technology world when it comes to smartwatches. All eyes will be on this gadget as it makes its way into new markets and different countries around the world in order to watch for trends, uses, and the level of popularity that it will achieve. This will also help to gain an understanding of the way that the wearable tech devices from other brands will be spreading in different regions over the years to come.