Category: Mobile Commerce

Innovation could change the way people use their mobile devices to shop

Continued innovation may power the growth of mobile commerce. The sector is still in a relatively nascent stage, which makes it prime for innovation. Retailers, in particular, may bring new things to the mobile commerce sector as they continually seek out better ways to engage consumers. Target has reportedly begun developing its own mobile payments service, which it intends to launch at some point next year. Retailers are not the only ones bringing new services to the mobile commerce space, of course, as social media companies have also begun doing so.

Pinterest is showing more support for mobile commerce

Pinterest has been working to better support mobile payments, making it possible for users to purchase Pins they are interested in. The social networking site is now notifying users when products they are interested in drop in price, making them more financially attractive. This has proven particularly popular during the holiday season, but Pinterest has had trouble promoting mobile commerce among its user base overall. Forrester Research suggested that the launch of the company’s mobile commerce initiative was “weak” due to the limited inventory that merchants have.

New technology is making mobile shopping more convenient and secure

Introducing new services and features to the mobile commerce sector has made consumers more interested in the concept of mobile shopping. Notably, consumers are quite interested in services that they consider to be convenient. Security is also a major issue for many consumers, which has lead to the introduction of new security technologies that are designed to improve the mobile payments space as a whole. Biometric technology, in particular, has become a powerful tool for keeping consumer information safe.

Companies are looking to improve their mobile commerce platforms

Many companies involved in the mobile commerce space have been testing new services in an effort to make mobile shopping easier and more attractive to consumers. As more innovation comes to the sector, services that already exist are likely to improve, offering consumers better options when it comes to shopping and purchasing products with their mobile devices.

The tech giant has said it will be using this new feature to overcome the issues in application discovery.

While user reviews can be helpful in discovering which mobile apps are better than others, among the main struggles that are found in using reviews in order to produce search results is that the quality of all reviews is not created equal.

Many mobile app reviews are vindictive, not created by real users and can be quite juvenile.

Because of this, they don’t always provide any benefit to people who are trying to determine whether or not they’ve found mobile apps that are worthwhile. As the discoverability of mobile applications becomes an increasingly challenging issue, Google has now said it has come up with a unique solution that is designed to overcome the issues currently faced by Google Play in the recommendations it makes.

The new highlights feature, which is gradually rolling out by region, should help to improve in finding mobile apps.

The highlights feature of Google Play is meant to help to pay attention to phrases that are commonly used within reviews. For instance, if the phrase “too many ads” appears consistently within the reviews of a specific mobile application, that term will be highlighted by Google Play and will be revealed to anyone who is considering the download of the app. Though this is admittedly far from being a complete solution to all the struggles faced by app developers in producing better exposure for their products, the hope is that it will be a considerable improvement from which things will be able to get better.

The way the review highlights will work will make it possible for people browsing through Google Play with the ability to gain insight into the trends among reviews that wouldn’t be possible simply by listing the feedback and the number of stars it has earned in ratings. The feature is being launched a bit at a time and is already being seen in the United States, though it has not yet stepped into Canada, for example.

That said, this feature for finding mobile apps is expected to make itself outward in the near future.