Category: Mobile Commerce

In advance of the launch of the holiday shopping season, iPhone and iPad users now have new ways to buy.

Before the holiday shopping season has had its official launch, Apple has just revealed a new strategy for taking part in this highly profitable time of year by adding mobile commerce apps as its own shopping category in its App Store.

The idea is to help to make it easier for consumers to more easily find the shopping apps they want to use.

Now, both iPhone and iPad users will see an entirely new Shopping app available in the category lists at the App Store, so they will be able to discover all the available mobile commerce applications. Before this change was made, shopping apps had been included as a part of the broader lifestyle section of the App Store. Now, they will have their own category, bringing the number of mobile application categories at Apple up to 25.

This new mobile commerce app channel will experience its official launch as of November 5.

This will ensure that the m-commerce category will be available to the Western world in time for the holiday shopping season, and that it will also be available for the start of China’s equivalent to Black Friday, which is called Singles Day and that lands on November 11, this year.

Apple has stated that launching this new channel, made a lot of sense for better serving its users, as mobile shopping has become quite popular among iPhone and iPad users and because this popularity is only growing. A great deal of the e-commerce traffic that is being experienced around the world is coming from mobile devices as opposed to being exclusively from personal computers. In fact, the Flurry app analytics service has said that there was a growth in the use of m-commerce apps by 174 percent throughout 2014.

That would make mobile commerce the fastest growing app category in 2014. Moreover, a recent survey conducted by Google has revealed that 54 percent of holiday shoppers intend to use their smartphones to do at least some of their holiday shopping this year.

Retailers cannot ignore mobile commerce any longer, as more consumers use their devices to shop online

Mobile commerce has become a powerful force throughout the world and may now be something that retailers can no longer ignore. Retail e-commerce has been on the rise for some time, and more consumers are beginning to use their mobile devices to shop online and purchase products. Numerous merchants have reported a significant rise in their mobile traffic over recent years, with spikes in this traffic occurring between November and December, as consumers do their holiday shopping.

Many consumers are expected to use their mobile devices to shop for products during the holiday season

According to a recent report from eMarketer, retail e-commerce is expected to see a surge during this year’s holiday season. The report estimates that online sales will reach $79.4 billion this year, an increase of more than 13% from what was recorded in 2014’s holiday season. Mobile commerce is expected to play a role in this growth in sales, as more consumers will be using their smartphones and tablets to make purchases. These devices also allow shoppers to avoid large crowds, which would otherwise slow their shopping experience.

Mobile commerce sales are expected to spike by 32% over what they were last year

This year, eMarketer expects that mobile commerce sales will jump by 32%. Mobile devices now have larger screens, which improve the shopping experience. The convenience of mobile commerce has also proven to be an attractive concept for many consumers. Mobile shoppers are expected to use their devices to research products and find special deals, which can help them save money on their holiday purchases.

Consumers prefer to use mobile apps over web browsers when shopping from a mobile device

Consumers are becoming more accustomed to mobile commerce as a whole. A recent survey from PayPal found that 47% of those that have used their mobile devices to shop online prefer doing so in applications rather than through a web browser. Apps appear to streamline the mobile shopping experience, making it easier for consumers to find and purchase products that they may be interested in.