Many consumers may use their mobile devices to shop during the holidays
The holiday season is rapidly approaching and this may represent a major opportunity involved in the mobile commerce space. Touch of Modern, an e-commerce company that specializes in exposing men to products and bands that they may be interested in, reports that the 2014 holiday season was particularly significant in terms of growth. The upcoming holiday season may provide the mobile commerce space with significant momentum that will encourage more retailers to become mobile-centric.
Touch of Modern is seeing major growth through the holiday season
Touch of Modern raised some $14 million in Series B funding last year. During that same year, the company’s revenue grew by 400%, with mobile commerce representing a significant portion of this growth. More consumers are accessing e-commerce sites through their mobile devices. These consumers note that using their mobile devices has made it easier for them to shop for and purchase products. Mobile shopping is particularly popular among consumers with long commutes, as they are able to do their shopping while traveling and have products delivered to their homes.
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IBM shows that mobile traffic is growing aggressively, largely due to the holiday shopping season
A report from IBM has shown that mobile commerce saw explosive growth in 2014, largely thanks to holiday shopping. On Thanksgiving Day, mobile traffic accounted for some 52.1% of all online traffic. This was the first time that mobile devices accounted for more traffic than their PC counterparts. Consumers also spent more money through their mobile devices during the 2014 holiday season than they had done in 2013.
Retailers may have major opportunities in the mobile commerce field
Mobile commerce may see a greater increase this year than it saw in 2014. More retailers have begun to embrace the mobile space, hoping to engage consumers that favor shopping with their smartphones and tablets. Retailers have significant opportunities that they can take advantage of this year, but they will have to provide consumers with an enjoyable and convenient mobile shopping experience in order to do so.